As such, they are particularly influenced to the media messages of behavior as acceptable, unacceptable, or normal. Since large parts of these messages are in pictures and stories, the power of the media in guiding the behavior of teenagers has increased. While the media has the capacity to teach behaviors’ that reflect positive social values, the majority of the research on the influence of media on teens has focused on the cause and effect relationship between the portrayal of immoral or dangerous conduct on the media and the resulting negative teen behavior. Media is a very powerful tool, which can lead teenagers on their journey through life. This has created tension between parents who have positive expectations for their teenagers and teenagers who view such expectation as hopelessly outdated.
Their health can also be affected incredibly, if they eat fast food way too much. Their money can also be majorly affected by advertisements if they choose to spend money on worthless products. The role of advertising in the lives of youth is extremely important, it makes or breaks their decisions with money, health and what they do with their life. To start us off, marketing companies may say that they are just “doing their job” but, in reality they are just taking advantage of every aspect of youth’s lives, including school! Like sometimes I’ll walk around school and I see a group of kids wearing a bunch of thrasher magazine t-shirts.
Many parents believe that television advertisements are changing their children behavior. Children demand more of the products they like that has been advertised. According to them, television ads have a lot of impact on children who may ask their parents to purchase the advertised products. Many children these days gets their knowledge from the ads they see everyday. Different ads has different kind of impact towards a child that
Most influential in family life is television as it leads to a decreased level of communication in household. The use of television leads to gaming most affecting teenagers. A Neurological Health research conducted by “Scientific American Mind” has proven that the overuse of television in children leads to patterns of changes in the anatomical structure of the brain and leads to a changed anti-social behaviour and an obsession showing more mood swing which affects social and family life. A social media use is a common that can result in positive and negative effects as its emergence lead to easier means of connecting from people all around the world. It has become a way to keep us informed easily through communication.
each day a child sees an ad whether it be on an electronic or a sign/billboard. For instance, in the article “Facts About Marketing Towards Children” a part of the article proves that children are exposed to many advertisements each day,¨The average American child today is exposed to an estimated 40,000 television commercials a year — over 100 a day,”(89) said The Center for a New American Dream. Children are exposed to so many commercials that if you ask a child to sing a jingle they’ve heard from a commercial they will come up with one in a flash. Advertisers are maliciously and continuously advertising towards children. The quote states that an American child on average sees over 100 advertisements a day and that is true, between phones and T.V children do see a lot of
We should be careful in the planning of promotion our new product especially for our target market which is child. For instance, we will planning a more creative advertisement on TV, radio and online website and bring out more creative event or game session that holds in public relation in order to let customer (children) feel fresh experience compare to the others company and also give a speech to the parents and children about the disadvantage to the children when using high tone
They will be teased in school and resulting in these teens not wanting to go school. For teens if their physical appearance can be improved they will be revived to be more confident and help increase their interaction with other students. Thus, resulting in a better social life for them. Teens can also be obstructed by prolong psychological
To add to the cute cartoon characters that the food industry is using to attract children to get hooked up into their products; the food industry itself spends about $2 billion dollars every year in marketing to children and teenagers (Lape, 2013). Hence, the majority of children around the world are victims of the message conveyed by ads. Marketing of food companies to children has been an ongoing controversial debate that should be limited and be subjected to surveillance, due to the unethical pursuit of marketers by advertisement; that lead to severe and serious psychological impacts besides potential health consequences on
Younger children tend to model behavior they see and don’t always understand the difference between reality and entertainment therefore, exposure to sex and violence through the media’s influence can causes many problems. So, it is the roles of media to handle this issue in the proper way. RESEARCH TOPIC The topic that we choose is on my research is the role of mass media to avoid the influence of violence or sex on young generation. We focused more towards young generation because at this stage, they are easier to be influence with surrounding around them. So, mass media should play an important role in order to avoid this problem
The Ethics of Teenage Advertising It is undeniable that nowadays, we live in a society ruled by consumerism. Businesses are offering more products, and people are increasingly enticed by their advertisements. At the same time, concerns have been raised regarding the effects that advertising - one of those being the effect that ads in the digital environment have on teenagers. Many have argued that some advertising techniques that target that demographic are questionable, and might be even unethical. In this paper, I will argue that advertising targeting teenagers is not, in fact, unethical.