The Media's Influence On Teenagers

People with different gender, age, shape and size are affected by media in their own ways; there is a group that is much more vulnerable to media affects that is teenagers and adolescents. A person’s culture identifies which practices will take place within their society and which societal norms are established. Advertisements have a mental and physical impact on teenagers viewing television. Teenagers are viewed as a viable market segment because they can spend substantial income, spend money easily, and can easily influence their family members to spend on large and small household purchases that appeal to them. Advertising that is appealing to teenagers and that influences them to buy a certain product or service either by giving pressure

Some of the advertisements have a mental and physical impact on teenagers viewing television. According to a study by Pediatrics, 2011 Children and adolescents view 40,000 advertisements per year on TV alone. Television advertising viewing plays an influential role than their parents mentioning the need for products, discussing about the purchase of various products, deciding what should be purchased and what should not, and finally buying products because advertising plays an important role in the family decision making process, and advertisers try to influence the child which in turn influences the whole family to buy a particular product or service. Every age group has a different way to influence their parents and buy a specific product or service. Children below 12 years would convince their parents to buy a product for them, whereas some teenagers i.e.13-19 would buy a product by saving for

Anshu Raina, Assistant Professor, Department of English, LPU, Jalandhar, Punjab (India), Quest Journals Journal of Research in Humanities and Social Science Volume 2 ~ Issue 12 (2014) pp: 44-48 ISSN(Online) : 2321-9467 www.questjournals.org

In this research paper, author, Dr. Anshu Raina, discus how women are depicted in contemporary advertisement and its effects on youngster in generals. Author states that, once, advertisements were shown to sell products. But now, advertisements only objectify women and uses that to sell products. Commercials on television are not restricted to selected group of audiences who will be able to understand the hidden message of the commercials. Therefore, women are easily being exposed to sexual objectification. E.g. Slice, Wildstone, AXE deo.

The research paper suggests that, Gen Y believes more interested in what the media and their celebrity idols show them on air than what their parents or educators preach them. This creates confusion in the minds and behavior of concerned audience. These advertisements leave an impression on a common man that a women are just an object, which can be exploited easily as she is very weak by nature and always requires a man for her