Advertising Is A Form Of Advertising In The Non-Mass Media
TREND-IN G NISITREVDA
We all know that advertising is a form of communication used to encourage or persuade an audience (viewers, readers or listeners) to continue to take some new action. Advertising messages are usually viewed via various traditional media; including mass media such as newspaper, magazines, television, radio, direct mail or websites and text messages (new media). In this trending world, what is up-coming over there? There are two types of advertisers, commercial advertiser and non-commercial advertiser. Commercial advertisers often seek to increase the consumption of their product through ‘branding’ (repetition of an image or product name with the brand in the minds of people). Non-commercial advertisers are who spend money to advertise items other than consumer products include political parties, interest groups, religious organization and governmental agencies. Usually the aim of the commercials is to increase sale and gain profit for which advertisers come with new ideas which will suit the current trend to grab people attention. The advertising theory is awarenessknowledgelinkingpreferenceconvictionpurchase. To create awareness (advertise) about the product there are many kinds of advertising like television ad, infomercials, radio ad, online ad, press ad, billboard ad, mobile ad, in-store ad, celebrities ad . Recent trend is guerrilla ad/covert ad – unusual approaches such as staged encounters in
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