Essay On Advertising Language
Introduction The text type “advertising text” will be considered a rather classic type, and we will focus on the exemplary features rather than the peripheral variations. One has to bear in mind, however, that variation and creativity plays a major role in advertising language in particular. Without doubt, the ability to ceaselessly reinvent itself, to produce ever new shapes and to create ever more unexpected elements of surprise to attract attention and to remain up to date is one of the most typical features of advertising language in general. Advertising language has always tried to change styles and to break the conventions. Instances of linguistic means of rhetoric in ads were critically analysed to appreciate the beauty of the figures …show more content…
The sweet apples convey literally sweet taste, but we also speak of sweet words, sweet music and sweet-heart etc. These metaphors we use are all figures of speech, used unprepared to make the listener cheerful. This is in a way pun of words and advertising resonance as a play or twist within an ad’s structure that serves to produce an echo or multiplication of meaning. The examples are the instances of resonance where wordplay in the headlines is reinforced by an accompanying illustration. It is the central role of the illustration and the rarity of the verbal- visual juxtaposition, outside of modern advertising, that justifies the use of the term resonance in place of pun or wordplay. Figures of speech serve many roles. They convey meaning beautifully and in a subtle way. They embellish the purpose of giving beauty and diversity to the words and elevate them from their common place to give them a new meaning. Without them there would be monotony in the writing. A complex subject is conveyed with a comparison.(simile) So, the figures of speech are artistic and explanatory using which enhances the beauty of language itself. (Dict: figure- Latin:
Tv Show Ethos Pathos Logos
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Ethos Pathos Logos
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