Television Advertisement 's influence on the attitude of consumer behaviour Ruchita Sujai Chowdhary,Ph.D. Scholar, Institute of Journalism and Mass Communication,SRM University, Lucknow,firstname.lastname@example.org,Ph:-8127387510 Abstract: Advertising is all around us, it is an unavoidable part of everyone’s life. Some people say that advertising is a positive part of our lives while others say it is a negative one. It 's about creating a message and sending it to someone, hoping they will react in a certain way. Advertising becomes controversial when questions arise about how it influences people and whether that is a good thing.
They now create quality and practical ads and that shows the brand maturity and status. FUTURE RESEARCH This research may further be followed by students because this is a very vast topic and can be continue in future studies as a source of information. Students can contribute in this research by investigating on other topics related to advertisements effects on consumers. Here are some recommendations for the advertisements to be more attractive. Offer the best up-to-date product or service.
Television advertisements have more access to larger number of people, the sound and moving images, the emotions create more attention. Erik Modig-This artide indicates a new perspective on advertising creativity and links it to the literature about artistry in advertising design. It shows that perceptions of creativity explain the positive effects on brand valuation found when images of art works are added to an advertisement. This research extends the understanding of how the level of artistry in advertising imagery influence brand evaluation by showing that perceptions of advertising creativity are a mediator of the effects. Brett.A.S.Martin (2002) study states the impact of infomercial advertisement design elements, such as the use of consumer testimonials or expert comments and consumer characteristics.
Advertising has become more than a means of selling products to customers. It creates a dream of which people aspire to the promise of something better. It comes in various forms and has been part of the culture for many decades (Cavendish, 2010). Throughout the centuries, there has been an increase in the use of sexuality in Advertising. It is known that sex, which appears in many Advertisements, is presented in various elements but is mainly presented in a visual manner, for example, the use of attractive models (Gould, 1994).
Pavlou and David W. Stewart(2010) American Academy of Advertising Although advertising isn’t a new way of interactive communication its scope and importance is increasing day by day because of innovations and new technologies. It’s about how advertising works in determining the effects consumers get by them and how these effects are measured and interpreted. Advertisers of companies are gradually relying on different modes of media to advertise, increase the awareness and to create positive image of their products and services even online as internet is considered as one of the interactive source of advertising. This explains that how traditional norms and its effects about advertising contrast. The way information is provided effects the way consumer interprets that information.
They influence the decisions people make on a daily basis whether they consciously or subconsciously know it. Very few actually sway someone to act impulsively, but people don’t realize how all the other advertisements impact them as well. Not only do they pressure adults, but children are also captivated by their mysterious powers. “Advertisers like to tell parents that they can always… protect their kids from any of the negative impact of advertising. This is like telling us that we can protect our children from air
Do companies create consumer demand or simply try to meet customers’ needs? I believe advertising shapes as well as mirrors society. A case in point, advertisements can shape society's perception of ‘beauty." For instance, in magazines and movies, quite often young girls strive to look-like and emulate the digitally enhanced images of women in magazines. As such, some critics argue that advertising abuses its influence on children and teenagers in particular, amongst others.
All forms of advertisements directly affect eating habits and consumption of food, especially in children, who them carry these habits over into adulthood. When food habits are strongly influenced by advertising and the media, eating disorders such as bulimia come into play. This report will explore how advertisements have affected eating habits in young adults in current times and in their
As consumers increasingly revolve their informational needs around the internet, advertising has to change from its traditional informative style. (Teixeira, 2014). Research should be increasingly about what customers do with brand messages rather than what effects advertising have on consumers (Bauer, 1964). A brand must pay more attention to how and when people involve themselves in the processing of the message rather than on the medium itself (Stewart and Ward,
Consider what kinds of advertising seem to influence you or the people you know. Ad agencies and product companies often argue that the main purpose of advertising is to inform consumers straightforwardly of available products. In fact, many types of advertisements, like classified ads in newspaper, are devoted primarily to delivering price information. Most consumers ads, however, merely tell stories about products without revealing much about prices. Since national advertisers generally choose to buy a one-page magazine ad or thirty second television spot to deliver their pitch, consumers get little information about how a product is made or how it compares with similar brands.