Advertising And Public Relations Case Study

Advertising and Public relations go hand in hand with one another, but are seen as being two completely different things and are known for having entirely different goals and effects. In my essay, I will firstly discuss what is adverting and public relations and the roles of each ones in an organisation and society, secondly, I will be introducing the marketing mix and discussing the 4P’s and the 4C’s and explaining the transition from one to another, and lastly, I will be using an advert as an example to further show how the 4P’s and the 4C’s relate to one another.

Advertising refers to the mass media content that is aimed and targeted to persuade audiences and listeners who are seen as potential customers, to take action on the product,

Due to such towering saturation, it's not uncommon for most of these promotions to get lost in the clutter. That is why effective communication to a specific target audience is the key to making advertisements stand out and get results. The role of advertising in an organisations communication strategy is to overall be successful by sending out a message to the public persuading them to purchase your product. This is done through successful communication tactics in an advertisement which involves focusing on a specific target audience with information that meets their needs. Firstly an advertising communication strategy has to provoke an emotion in the possible consumer when sending out a message about the product. Secondly once this emotion has been created, you want your potential customer to think about what you have to say, and the third objective is that you want them to take action such as purchasing your product. (Alisa Burris; n.d.). When we look at PR and communication strategy in an organisation, we can say that PR is responsible for promoting an organisations activates and releasing them to the public, they need to communicate a positive outlook on an organisations image and give an

(Generation Sharing Idea; n.d.). The marketing mix consists of the 4P’s known as product, price, place and promotion. Product refers to the actual product or service that an organisation sells to the market. Price refers to exactly how much an organisation expects a possible consumer to pay for the exchange of the product that they are selling. Place refers to where the different places as to where this product will be available in, and promotion consists of how the organisation plans to promote their product, such as through means of advertising. In modern marketing tactics, the 4P’s are said to seen as being too-product orientated and are now taking into the consideration of the 4C’s of marketing. The 4C’s of marketing deals with a customer’s point of view. The 4C’s are; customer, cost, convenience and communication. (Extension; n.d.). The transition of the 4P’s to the 4C’s is as follows: The product is determined by what a customer’s needs and wants are, the price determines the cost of how much it is to satisfy their needs and wants, Place is determined by the convenience of the customers, such as providing a product that is easily available for them to purchase, and