The customers in the market need information about your product or service before they buy it. The ways you communicate features and benefits to your potential customers is called a promotional mix. When we promote the product in the market which is newly launched, we are engaged in persuasive communication: Want to convince others to buy from you. It must select the right promotional strategy to: • To capture the attention of the right group of potential customers at a right time in a credible yet catchy way. • To educate and to know more about the product and service.
It changes the perception of consumer’s about the product. Companies should actively keep an eye over consumer behaviour as it is the main source of success for them. The main reason behind such an analysis is to find that how customers behave towards a product or service in different situations. The social, economic and psychological aspects behind consumer behaviour are also studied in detail keeping under consideration the marketing mix. (Bashir and Malik, 2009) Advertisement is a source of communication which convinces people to use the product for at least once.
• Enhancing the brand image of the product as well as the corporate image of the business. 2. Explain and outline the main methods of above-the-line promotion • Informative advertising – the focus here is to provide information about a products features, price, or other specifications to consumers • Persuasive advertising – this aims at convincing customers to buy one
So marketing is important because it is the key to success in the business. Through marketing we may store data, gathered information and analyzed the information to know customer needs and wants, to analyzed customer behavior, to know what’s on the heart of their markets. Through marketing we may select the target market, positioning the product in efficient and effective process. Marketing predict the prospect customer, potential buyer, future trends. Through marketing
When will customer suitable to use it? Where will the customer use it? What implication of the usage? c) Promotion Promotion is a very important act of marketing strategy to boost product recognition and sales. We are doing some activities to make user have the knowledge about the product we offered to them.
Pathos talks about what marketers use to appeal to the emotions of the consumers or in other words how advertisers choose to connect with their audience at an emotional level. Logos essentially is what advertisers use to incite the audience to embrace their brand by citing facts, theories and also using logical arguments. Ethos, Pathos and Logos in Public Speaking and training For public speakers and trainers, Aristotle's three method of persuasion simply refer to as: Ethos, the credibility or character of the speaker Pathos, the emotional connection with the audience and Logos, the logical side of the
Marketing operations play different role within an organisation. The main role of marketing operations includes integration, providing competitive advantage, and managerial role of marketing. It is noticed that organisational success is not only dependent on the operations of marketing but it also incorporates other functional units. With the help of marketing operations, the business gains the ability to attain information about customer values, competition, and market trends, which is used by the organisation such as CYFOR for integrating other departments in the pursuit of organisational success. Integration is one of the important marketing operations that are used by CYFOR because it helps them in linking their marketing activities with the functions of the organisation on which the success of the company is highly dependent.
We’ve got a product and a price now it’s time to promote it. Promotion looks at the many ways marketing agencies disseminate relevant product information to consumers and differentiate a particular product or service. Promotion includes elements like: advertising, public relations, social media marketing, email marketing, search engine marketing, video marketing and more. Each touch point must be supported by a well positioned brand to truly maximize return on
Explained in a detailed perspective, companies normally take advantage of advertising in order to get their potential customers informed of the characteristics and features of products or services (). Dunn (1995) hold a view that advertising is a magical tool to appeal customers to a brand as well as maintaining the number of customers during some sluggish selling periods.
These are advertising, publicity, sales promotion, personal selling and packaging. These are serving the different objectives. Sales promotion is one of them and gives a great influence on customer buying behavior to increase sales in short term. It contributes to counterbalance the competition effect. To achieve the objective a strategy is needed for effective application of sales promotion.