Advertising Public Relations

1774 Words8 Pages
Advertising and Public relations go hand in hand with one another, but are seen as being two completely different things and are known for having entirely different goals and effects. In my essay, I will firstly discuss what is adverting and public relations and the roles of each ones in an organisation and society, secondly, I will be introducing the marketing mix and discussing the 4P’s and the 4C’s and explaining the transition from one to another, and lastly, I will be using an advert as an example to further show how the 4P’s and the 4C’s relate to one another. Advertising refers to the mass media content that is aimed and targeted to persuade audiences and listeners who are seen as potential customers, to take action on the product,…show more content…
Due to such towering saturation, it's not uncommon for most of these promotions to get lost in the clutter. That is why effective communication to a specific target audience is the key to making advertisements stand out and get results. The role of advertising in an organisations communication strategy is to overall be successful by sending out a message to the public persuading them to purchase your product. This is done through successful communication tactics in an advertisement which involves focusing on a specific target audience with information that meets their needs. Firstly an advertising communication strategy has to provoke an emotion in the possible consumer when sending out a message about the product. Secondly once this emotion has been created, you want your potential customer to think about what you have to say, and the third objective is that you want them to take action such as purchasing your product. (Alisa Burris; n.d.). When we look at PR and communication strategy in an organisation, we can say that PR is responsible for promoting an organisations activates and releasing them to the public, they need to communicate a positive outlook on an organisations image and give an…show more content…
It consists of 4 vital variables of marketing, namely; product, price, promotion and place. Advertising is known as the element of promotion, however it doesn’t only contribute in promoting the product, it also assists in the other variables of the marketing mix. When we look at advertising and the product; advertising plays the role of providing information and education people about the product. In advertising and price; advertising plays the role of persuading and trying to convince the public to purchase the product. In advertising and place; advertising assists in effective distribution and market expansion of the product, and in advertising and promotion; advertising plays the vital role of notifying, enlightening and persuading customers to purchase the product. (Yogin Vora; 6 August 2010.). When we look at the role of PR in the marketing mix, we also consider the 4 P’s. When we look at PR and product, it is the PR who determines the features of the product by establishing its quality and standard. PR and place looks at the place of foundation and the area of marketing to be done in. PR and price will determine the price of the product keeping in mind the market trend, suitability and anticipation of competitors, and lastly PR and promotion deals with ways to promote the product. Inevitably PR and the marketing mix can consist of conception and innovation of a
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