Advertising Questionnaire
Chapter 8
EVALUATION
Good Day!
We are 3rd year AB Communication students and we are currently working on our advertising campaign for Lyceum of the Philippines-Laguna. In connection to this, we ask you to fill out this survey questionnaire honestly for us to come up with a credible result. Thank you!
Name (Optional): ______________________ Age: _____
Gender: ___Male ___Female Occupation: ______________________
Check the box that corresponds to your answer.
SA – Strongly Agree, A – Agree, D – Disagree, SD – Strongly Disagree
PRINT (Poster, Brochure, Newspaper)
Attraction SA A D SD
1. The design is appealing.
2. The fonts used are suitable to the theme.
3. The colors are satisfying to the eyes.
4. The elements (words/phrases,
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The advertisement creates good impact.
4. The advertisement gives accurate statements.
5. The advertisement is decent and worth reading for.
Self-Involvement SA A D SD
1. It convinces me that LPU-L is the perfect school for me.
2. It showcases the best features of the institution which I am looking for.
3. It makes me believe that LPU-L produces globally competent professionals.
4. It assures me that LPU-L’s vision and mission is attainable.
5. It makes me want to be part of LPU-L community.
BROADCAST (TV Commercial, Radio Plug, Corporate Video)
Persuasion SA A D SD
1. It gives awareness about the quality education that LPU-L has to offer.
2. It contains the relevant information that I want to see.
3. It makes me believe that the skills of the students in this institution are being honed dynamically.
4. It makes me believe that learning is fun in LPU-L.
5. It persuades me to graduate from this institution.
Good Day!
We are 3rd year AB Communication students and we are currently working on our advertising campaign for Lyceum of the Philippines-Laguna. In connection to this, we ask you to fill out this survey questionnaire honestly for us to come up with a credible result. Thank
…show more content…
The message can be easily understood.
3. The content is understandable.
4. The necessary information is present.
5. I get what LPU-L tries to convey.
INTERNET (Internet Video)
Acceptability SA A D SD
1. The content is not offensive.
2. The content gives reliable information.
3. The advertisement creates good impact.
4. The advertisement gives accurate statements.
5. The advertisement is decent and worth reading for.
Self-Involvement SA A D SD
1. It convinces me that LPU-L is the perfect school for me.
2. It showcases the best features of the institution which I am looking for.
3. It makes me believe that LPU-L produces globally competent professionals.
4. It assures me that LPU-L’s vision and mission is attainable.
5. It makes me want to be part of LPU-L community.
INTERNET (Internet Video)
Persuasion SA A D SD
1. It gives awareness about the quality education that LPU-L has to offer.
2. It contains the relevant information that I want to see.
3. It makes me believe that the skills of the students in this institution are being honed dynamically.
4. It makes me believe that learning is fun in LPU-L.
5. It persuades me to graduate from this
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