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Advertisement Techniques Used In Toy Advertising

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With the development of the society, the advertising industry has been thriving for decades. Advertisers utilize diversity ways to demonstrate their products, and to evoke the purchase desire of consumers. The certain technologies of advertise affected to us are: logos, pathos, and ethos. Advertisements are like hooks to grab customers’ eye balls, and to let them pay attention of the products that the advertisers are trying to sell. Each advertise has one thing in common which is to attract customers to buy the products, and to make money from them. One toy advertisement comes from one of the most famous kid magazines “Ask kids” in America in 2014 which has the best definition of the three advertisement techniques. Every child has own favorite toys during the childhood, actually toys are the most important accompany for most of people. Unlike boys prefer cars, weapons and superheroes, girls are more like dolls, origami and drawing boards. The toy market has a big demand because …show more content…

For the reason of some customers aren’t effected by the logo. The advisers use emotions to impact the certain group of people. The left image has a little cute girl holding an uncompleted colorful toy castle which made by the LEGO’ building sets. The castle is disheveled and half-baked, but the little girl still looks like so happy. For most of parents that is they want to do more than anything –make their kids happy. Subconsciously, they believe that the toys are make kids happier. Moreover, the short text on the left down corner of left image shows two kind of building sets. One for younger kids to play and another is for older kids. “Younger children build for fun.” “Older children build for realism”. These two sentences are very efficient to parents. Why? Many parents may fell the toy company are care about children, and these building sets are tailored for

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