The present millennial age for all intents and purposes lives on the social media, and it is essentially expected that their purchasing choice will be affected by the posts of social media, such a Facebook, Instagram, Twitter and so on. As per an investigation, it has been discovered that social media drives the buy choice of over 48% of millennial and 19% of non-millennial. Millennial customers likewise invest more energy in digital shopping. From the beneath insights, it is practically certain which web-based social networking has the greatest effect on millennial. Third one is the Different Habits, in any case, aside from the above factors, there are some different ways which influence the buy choices as well.
documents. Social Media is a powerful tool that most companies are using to promote their brand and products. Companies advertise their products and brand in social media such as Facebook, Glass, Orkut, Twitter, etc. to attract the attention of consumers. There are many advantages of using social media for the purpose of marketing, some of which are enlisted below: Visibility is an important factor in Social Media Marketing, because the more a website and its content will be visible in the internet will be more number of viewers.
As stated by Killian and McManus, social media is dominating the consumer conversations as well as pop culture. The new developing consumer environment has resulted in brand managers seeking ways in which to promote their brands with minimizing the possible negative impacts. This transition into the digital age has come with several difficulties. The difficulties are suggested to be a reflection of companies not being accustomed to consumers having a platform by which they are able to express their thoughts in a mass medium (Killian and McManus, 2015). The early part of the 21st century came with an exponential growth in new media, this new media having two key characteristics, digital and interactive (Winer, 2009).
Social Media Analytics: Understanding the Functional building blocks Pros and Cons Introduction Every day, prospective consumers and customers propose feedback and engage in online discussion about businesses on sites like Twitter, Facebook etc. Social media, which are easy-to-access tools that allow digital communication and teamwork, are progressively making an influence on the global world. Social media has stretched from its beginning in the end user space to the point at which its result on brand and commercial reputation can be immediate and influential. Thus companies are discovering the importance to scrutinize and quantify this emerging space. The source of data for Social media is wide spread: Blogs (Blogger, LiveJournal), Micro-blogs
Value proposition: Branded3’s value proposition is depicted in the phrase ‘Growth through engagement’. More specifically, Branded3 through its expertise in content marketing, search engine optimization (SEO), online PR, web design and development focuses on how to enhance the online presence of its customers (brands and online businesses) as well as how to increase their
Widen market online selling plays vital role in expanding the size of the market because the internet makes world global village. Many e-sellers offer their websites into different languages for creating demand for their products in various countries. List disadvantages of operating online: Disadvantage What steps will you take to overcome it? Websites costs We will cut cost making a long term contract with advertising agencies, also selecting the right place to advertise can cut extra
Technological factors pertain to invention and innovation of new ways of performing activities. Technology changes very fast and it affects how the organization produces, transports and markets its product and services. In the advertising industry, technology affects the way of communicating to the target market. Technology presents many methods that the advertising industry can communicate to the consumers such as TV, phone, tablets, and digital billboards. The use of social networks such as Facebook, twitter, Instagram among others enables the advertising industry to customize adverts according to the user interest that prompts the consumer to view the adverts.
Introduction In this new era of internet, computers and cell phones play a vital role in business. The growth of technology is in its highest pace. Marketing and communication techniques also changed with the technology. With the growth of Internet, online social Medias have become important communication channels and also virtual communities have emerged. This virtual world has become a new kind of social communication, connecting people to variety of online communities has been growing during past two decades.
CHAPTER 1 THE PROBLEM AND ITS BACKGROUND Introduction The power of the online world especially the social networking sites at this generation is absolutely beyond discourse. As stated in the Social Media Report (2011) published by NM Incite, a Nielsen/McKinsey company, consumers are spending more time than ever using social media. What is crucial with the social media is that it has a very great role on how people discover, search and promote products and brand names. About 60 percent of consumers looking for products learned about a specific brand through social networking sites. Also, active social media users tend to read product reviews online.
We live in the time where social media is the main medium of communication. Twenty-first century learners spend a lot of free time online. They use it extensively to get global access. It becomes a raging craze for everyone nowadays. Although social media may have change the world for the better, it may also cause distraction to students, it changes the way they interact with others and it causes psychological changes or other health problems.