Difference between Merchandising and Visual Merchandising By definition, merchandising is the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skilful advertising, using attractive displays, etc. while visual merchandising is the activity of promoting the sale of goods, especially by their presentation in retail outlets. Merchandisers are responsible for ensuring that products appear in the right store at the appropriate time and in the correct quantities and merchandisers also set prices to maximize profits and manage the performance of ranges, planning promotions and markdowns as necessary while visual merchandisers create window and in-store displays in shops and department stores, taking responsibility for ‘the look’ of the store, with the aim of promoting goods in order to maximize
The advertisement helps the organisation to reach to their targeted customers in an effective manner and at the same time, also enables them to develop a superior relationship with the public as a whole. Other techniques that are used in marketing are mainly transactional marketing, viral marketing, and mass marketing. The marketing process helps the organisation to increase the customer base for the company, which in turn leads to the development of the sales level for the organisation. Different marketing techniques must be incorporated within the marketing strategies of the organisation so, the companies are able to enhance their operations and at the same time develop in the near future (Hynes and Janson,
Advertisement is an important aspect in the Modern Business world, the strategy to keep the company profitable and to make maximum customers and to expand the market segment. The advertisement plays an important role. Advertising is a form of marketing communication that is used to persuade an audience to take or continue some purchase action, usually with respect to a commercial offering, or political or ideological support. It has been argued that for fast moving consumer goods advertisement plays a very important role and it also helps in developing the brand and creates a positive behavior to the brand. Advertising messages are usually paid for by sponsors and viewed via various media forms including mass media such as newspaper, magazines,
Sales promotion Sales promotion is that kind of marketing activity which provides an extra incentives or value to other promotional activity. There are two types of sales promotion Consumer oriented sales promotion -: this is generally done to promote products and services to the ultimate users like giving coupons, sample of the product, premium, discount, rebate, etc. This type of stimulates ultimate
In this chapter, we are going to explain brand awareness and brand image. Customer-based brand equity occurs when the consumer has a high level of brand awareness and familiarity with the brand and holds some strong, favorable, and unique brand associations in memory; and to establish a positive brand image in consumer memory, we need to create brand awareness and brand image to build customer-based brand equity. 2.1 What is brand awareness, and how do we achieve it? Brand awareness consists of brand recognition and brand recall performance. Brand recognition is consumers’ ability to confirm prior exposure to the brand when given the brand as a cue.
According to Herbig & Milewicz (1993); Janiszewski & Van Osselaer (2000); Turley & Moore (1995) brand name offers a symbol that can assist consumers to identify service providers and to predict service results; as a consequence, brand awareness will affect purchase decision through brand association, and when a product owns a positive brand image, it will help in marketing activities (Keller 1993). According to Stryfom et al. (1995) the marketers can create brand awareness among their target audience by repetitive advertising and publicity. Macdonald & Sharp (2000) also reveals that brand awareness plays an important role on purchase intention because consumers tend to buy a familiar and well known product. According to Chaudhuri, & Holbrook (2001), brand awareness and brand image to be ascendant to brand
Positioning a product generate a particular picture of the brand in the customer 's mind which is done by applying diverse tactics. Stressing on the value of the good or service in terms of price, quality or both is one way of positioning the product. Creating sui generis or unique goods refers to another positioning strategy. Construct relevant strategies to promote your brands amongst each segment. Make sure there is an instant connect between the product and the consumer.
Many companies use packaging and labelling as a tool to attract the buyers towards the product and to increase their sales (Butkeviciene et al, 2008). 220.127.116.11 Branding Modern customer is very brand conscious. Branding is a process of stamping a product or a group of products or something else which the marketer
You have to position and distribute the product in a place that is accessible to potential buyers. This comes with a deep understanding of your target market. Understand them inside out and you will discover the most efficient positioning and distribution channels that directly speak with your market. Promotion: Promotion is a very important component of marketing as it can boost brand recognition and sales. Advertising typically covers communication methods that are paid for like television advertisements, radio commercials, print media, and internet advertisements.
It is also used to monitor market performance and competitive reaction. Today it is becoming nearly impossible to compete only with the quality of a product, thus marketers are looking for opportunities to apply to certain consumer emotional dimensions that can give them market advantage. “This up-close approach can also help marketers figure out how different ethnic and demographic groups react to their products, especially important in a fragmenting marketplace.” (Khermouch, 92) Marketing research information is divided into primary and secondary data. Primary data are collected specifically for a particular research problem, and are most often associated with survey of customers about their satisfaction with services, interviews, focus groups and observations. Secondary data are those already collected for some other reasons and available from different sources (Bearden et al.