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Advertising: The Pros And Cons Of Mass Media

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In this day and age, mass media has become epidemic all around the world. It is one of the most useful essence of human life. Mass media has been evolving through the ancient periods. Even a brief history of media can leave one gasping for breath. The power and speed of technology are humbling. The development of mass media has had a great influence on one’s life, both for the better and for worse. In general, mass media is a means of public communication reaching a large audience, therefore it is everywhere. The long-term exposure to the media has a tendency to influence how people behave and think about the world. It is essential to consider the pros and cons of mass media as it plays a ginormous role in shaping people’s ideas, and also a very prominent role in the lives of everyone. This essay will look at the global perspective, before moving on to discuss the influences of advertising, followed by an analysis of the changes due to peer pressure. To begin, it is important to know that globalization in this context would refer to mass media being spread around …show more content…

It is the making known of something for the sole purpose of selling it. As such, it is usually motivated more by profit than anything else. Today, advertisements are brought to people’s attention via a multitude of media, like the television, magazines, internet, billboards, newspapers as well as amateurish flyers stuffed into mailboxes. Advertisers try to influence the viewers to buy merchandise or services with persuasive power, or to subscribe to certain lifestyles. This fuels the demand for fashionable goods and services. Advertising assaults one’s senses and in all directions. Such exposure causes people to develop certain opinions about things, which may not be informed. In fact, they merely reflect what the advertisers want people to feel. Therefore, this influence may be undesirable but it is, unfortunately, powerful (Dachis,

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