The Power Of Internet Advertising

Advertising is a single component of the marketing process. It 's the part that involves getting the word out concerning your business, product, or the services you are offering. Advertising includes the placement of an ad in such mediums as newspapers, billboards, television, radio, and of course the Internet. The best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, and many other aspects. In today’s talk, Vice President of Business Development and Partners Relations at Connect Ads, Ramy Riad stressed on the fact that internet marketing has started recently to be very dominant compared to the old marketing

Ramy Riad stated that due to the high percentage of smartphone penetration, digital advertising is putting an end to the other forms of promoting. He proves that by stating that, in the United States, digital ads are number one, and concerning the Mena region, they are the second largest after TV ads. In my opinion, that proves the fact that it’s really important for all marketers to take digital advertising seriously. He also stated some examples that prove the power of the internet advertising. One is that because every one minute, two million videos are uploaded on YouTube, the percentage of the active users is 100 percent; so if ads are placed on YouTube, the chance of the ad’s popularity is really high. Moreover, in Ramadan, most people get bored of watching episodes on TV because of the really long ads. So, they shift to the internet in order to watch the episodes whenever they want, without being disturbed with a long period of ads. I believe that is another fact that shows how effective it is to focus on digital advertising rather than TV ads, because people are finding the internet more convenient and less boring than the TV. Furthermore, on the internet, if you are, for instance, reading an economics article, you will also have ads that are related to the field you are educating yourself

However, concerning newspapers, if you place an ad about Mercedes, 95 percent of the five million readers won’t be able to afford the car, so that will result in a drawback in the advertising plan due to the fact that the marketers failed to position their ad on a medium that has their targeted customers. So, I believe that newspapers are not the best place to promote awareness about a particular product or service because you can’t guarantee that those who will view the products and services are your targeted customers. Getting back to the examples that prove the effectiveness of digital ads, the number of the viewers is accurately calculated when people are visiting a certain website or clicking on a specific ad. On the other hand, if you have 30 million viewers on TV, you will not be able to decide who really saw the ad because the actual number can’t be calculated. I believe that digital advertising is way better than that of TV, because by using the internet, marketers have the calculated number of viewers, and based on that they could make accurate decisions in their plan that will guarantee a successful outcome. But when it comes to TV, marketers are never sure of the number of viewers, so they will face risks in implanting their advertising