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Aeon Company Analysis

2156 Words9 Pages

Background of Company The Major groups Companies of Aeon are pure holding company, AEON CO., LTD, General Merchandise Store (GMS) Business, AEON Retail Co., Ltd, The Daiei, Inc, AEON Hokkaido Corporation, SUNDAY CO., LTD., AEON KYUSHU CO., LTD., AEON RYUKYU CO., LTD., JOY Co., Ltd., Bon Belta Co., Ltd., SM(Supermarket)・DS(Discount Store)・Small Size Store Business, MINISTOP CO., LTD., Maxvalu Tohoku Co., Ltd., Maxvalu Tokai Co., Ltd., Maxvalu Nishinihon Co., Ltd., Maxvalu Chubu Co., Ltd., Maxvalu Hokkaido Co, Ltd., Maxvalu Kyushu Co., Ltd.,The Maruetsu, Inc., nageya Co.,Ltd., KASUMI CO.,LTD., Belc CO.,LTD, AEON SUPERCENTER Co., Ltd., AEON BIG CO., LTD., AEON MARKET CO., LTD., ORIGIN TOSHU CO., LTD., CREATE Co., Ltd., KOHYO CO., LTD., SANYO MARUNAKA …show more content…

They are AEON AU2 (Setiawangsa), AEON Metro Prima , AEON Mid Valley, AEON Taman Maluri, AEON Wangsa Maju, AEON Quill CityMall. In Selangor. AEON Bandar Baru Klan, AEON Bandar Puchong, AEON Bandar Sunway, AEON Bandar Utama, AEON Bukit Tinggi, AEON Cheras Selatan, AEON Mahkota Cheras, AEON Rawang, AEON Taman Equine. In Johor, AEON Bukit Indah, AEON Kulaijaya, AEON Permas Jaya, AEON Taman Universiti, AEON Tebrau City. In Perak, AEON Ipoh, AEON Ipoh Station, AEON Seri Manjung, AEON Taiping, In Melaka, AEON Bandaraya Melaka, AEON Melaka. In Penang, AEON Bukit Mertajam, AEON Queensbay. In Negeri Sembilan, AEON Seremban …show more content…

(M) BHD. (AEON or the Company) was set up in the first place to assist modernization in Malaysia retailing industries as a result of Malaysian Government’s invitation to AEON Japan. The rationale of choosing Malaysia to enter is because, AEON has planned an AEON Group’s 3-year Medium-term Management Plan initiated in 2011(from 2011 to 2013), and one of the strategies is “shift to Asian markets” which strives for major growth in China and the ASEAN region. (AEON, 2013)Furthermore, to establishing general merchandise stores in the form of shopping centers, AEON is planning to advance the group’s multiple businesses including supermarkets, specialty stores, and financial services in the future. (AEON, 2013) AEON recognizes that besides expanding its operation in their home country, Japan, they should not ignore other regions of Asia in order to attain sustainable growth. As Asia have both populations and economies showing an increasing growth rate which represent an attractive market to them. (AEON, 2013)In year 2013, in the moment of improving ASEAN headquarters that commenced full-scale operations under review, AEON decides to implement an integrated growth strategy for the Group across ASEAN based on the new dual-Structure for the region. While AEON Co. (M) Bhd. is in the process of creating synergies with AEON BIG (M) Sdn. Bhd., which recently became a Group subsidiary. (AEON, 2013) AEON appears to be confident about Malaysia’s economy regardless of the unfavorable

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