Body Positive Movement Analysis

1061 Words5 Pages
In the modeling world it is very common to have images photoshopped and changed to the likings of the people in charge of the advertisement. In recent years, there has been a movement to stop photoshopping images because it creates beauty standards. This movement is called the Body Positive Movement. Aerie has made it clear that their brand supports the movement in multiple ways like having a line named “Real Me”, encouraging girls to tag unedited pictures of themselves on instagram with “#realme”, hiring healthy models, and by not photoshopping the brands photographs. The ad has two main focal points, Emma Roberts and her quote in large letters to the right of her. The quote says, “Real means being yourself and realizing you're beautiful the…show more content…
At first glance, the advertisement seems like it is only promoting the brand Aerie, but with further inspection the viewer will also see that it is also promoting the Body Positive Movement. The advertisement uses the feelings of relatability, confidence, and empowerment to appeal emotionally to the viewer. Viewers will have a greater chance of remembering an ad if they can have an emotional connection to it. The brand Aerie is mainly targeted to younger females, which makes it easier to strike an emotional response with this population while promoting something like the Body Positive Movement. In this time period, it is common for girls to feel insecure about themselves since they are maturing and getting used to their bodies. The advertisement is successful in using an emotional appeal to the audience to support Aerie and the Body Positive…show more content…
Having a public figure, like Emma Roberts, gives the ad credibility because people tend to look up to public figures as role models. This works in the brands favor because their targeted audience is mostly young females; who are looking up to role models in this time period of their life. The advertisement creates an emotional appeal and draws viewers in by making them feel good about themselves. The ad is doing more than just trying to promote their brand for a larger profit; they are trying to make girls feel comfortable in their own body. The color scheme is successful in making the mood comfortable and relaxing; which enhances the message of feeling comfortable in the brand’s clothes, their own body, and their natural
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