Aflac Mission Statement

Teresa Sullivan
Deana Ray
Business 239-800k
February 11, 2018

Aflac Aflac, also known as American Family Life Assurance Company, is a part of the insurance/financial services industry. Its corporate office is in Columbus, Georgia. The current staff is over 8000 in both the US and Japan. However, there are over 74,000 license Aflac agents that work off commission. It specializes in supplemental/voluntary insurance policies that fill in gaps and offers additional coverage to an existing medical coverage plan. The company’s cute duck, marketing campaign, has helped Aflac differentiate is products from its competitors. Aflac’s strategy is to offer relevant insurance products that protect the assets of consumers. Their main clientele

“Empowered Benefits, which is a technology company that is providing cloud-based benefits administration and exchange platform solutions to insurance carriers, brokerages and employers (Aflac).” In additions to Aflac’s investments in other companies, it still looks to create new products of its own that will benefit the consumer. One of the latest products from Aflac is called Ben-Extend. “Ben-Extend is a group insurance product that combines accident, hospital indemnity and critical illness benefits in one simple plan (Aflac’s Latest Product).” Also, Aflac made the news lately when they brought Quacks to life. Quacks is Aflac’s mascot that is seen in their commercials. He is now a friendly robot. USA Today tells us that, “Users can manage the duck using a web-based app. The smart companion will mirror young patients; mood, go through therapies, and will dance, quack and nuzzle to help comfort kids (Molina).” Quack will be available for purchase later this year with proceeds going to children’s cancer

According to the NYSE, Aflac’s price per share was $ 88.95 as of February the 2nd of this year. Fourth-quarter earnings for 2017 was lower than in 2016. Earnings were lower in Japan and was blamed on the fact that the yen to US dollar exchange is down. “Total investment and cash at the end of December 2017 were $ 123.7 billion, compared with $ 116.4 at the end of December 2016 (Incorporated).” Which tells us even though revenue is down, values of assets are up. The dividend yield in the fall of last year was low compared to their