In media, especially in movies and television, has viewed African-American women as over-sexualized beings. The entertainment industry attaches negative connotation of African-American women, they usually label them as sexually promiscuous, jezebel, angry, aggressive or ugly. The perception of African American derived from slavery, when black women were seen as sexual objects rather than human beings. The pre-perception of black females transfer into the roles for black females in movies and television. There have been improvements of roles for African American women like hit TV series Being Mary Jane.
Moreover, it has been highly noticeable that the pop star’s skin colour has become drastically fairer over time. This change in skin shade, from dark skin tone to a fairer skin tone suggests that both women from the black community as well as women from the white community will be able to identify themselves with Beyonce. This process of skin lightening has been criticised in the dailymail: “Not only does it imprint upon every impressionable young woman of colour the message that she is not good enough as she is, it also suggests that, despite her meteroic success, Queen Bee thinks she must alter the very fabric of her being to make herself more palatable to the masses.” The website also reported the alarming expansion of the skin-lightening industry, whereby, in 2012, the Global Industry Analysts reported it to be worth $10 billion worldwide that same year
Beauty had become a primary goal for these women and felt that they had to conform to the typical standard of beauty in society. This beauty standard becomes informed through racial ideologies that push the ideas of negative characteristics based on a specific group’s physical features. The women featured in the study often associated their facial characteristics with negative traits and in turn sought out cosmetic surgery in order to be associated with more ‘positive’ traits. Negative traits surrounding facial characteristics stems from stereotypes created in Western cultures. Western culture dominates much of the hegemonic influence in the world and thus influences the beauty standards in society.
True Self Lorna Simpson was born in Brooklyn, New York in the 1960s. She studied and graduated from the University of San Diego and the school of visual arts in New York. Simpson creates images that make the audience view the important stereotypes of black women in a new and improved way. Lorna presents us with provocative and life-changing images because she sees black female identity as an overlooked culture. In her images, she expresses her thoughts on the representation that black woman has in our culture she also points out that because of our society black women aren 't able to embrace themselves as who they are because they are influenced by other cultures.
Though many were negatively affected by the beauty standards of this time, few African Americans decided to rebel against the societal views of skin color. In The Bluest Eye, by Toni Morrison, society 's ideas of beauty have negatively affected Pecola and her mother Pauline; however, Claudia rebels against these standards.
Throughout history, skin tone has been recognized as a physical marker of distinction. The female beauty ideal of pale skin has been recognized throughout many world cultures. Greek women were expected to have “surpassing pallor” and uniform complexion.1 Romans utilized ceruse, white lead, on their faces to achieve this beauty ideal, even though they understood the pigment to be toxic: it literally gave them a deathly pallor. The ideal of pale skin continues today, especially among women with dark complexions. Some African-American women partake in “skin lightening” practices, conflicting with the ideals that the “Black is Beautiful” cultural movement tried to reframe in the minds of young African-American women.
This has been an issue since feminist thinking first started to take root in American society. Which is also why African American feminism is important for many women. American society views race and gender through the eyes of the white male, and seeing as the dominating discourse in society, usually remains invisible until it is challenged, white and male becomes the perceived norm. The power vested within the white male gaze, then allows the white patriarchy to define the meaning of womanhood. When someone else gets to define a certain group of people, which they do not belong to, the people often become wrongly presented, by inaccurate stereotypes.
Western culture today glorify the idea of thin women and refer to such women as beautiful and perfect. Such body image ideals are the reason for the development of poor body images that young girls have between the ages of 10-18.Boys as young as 14 years old are being found to use anabolic steroids in an attempt to gain muscles. It is usually assumed that negative body image issues are present in girls and women only, but this is not the case. Men and boys suffer from negative body image issues too, but they are less likely to admit to being affected than girls and women are because it is socially unacceptable for men care about what they look like. A poor body image can cause eating disorders such as anorexia where the women or girl will prevent herself from gaining weight by severely reducing her intake of food, vomiting after every meal or substitute food intake by eating cotton wool.
“The evidence suggests that black cover girls don’t sell as well as white cover girls, people of color are routinely not selected for the covers of many broad-circulation magazines ‘for fear they will depress newsstand sales.” (Phoenix 99). The solution to stop this would be if people stopped buying and paying attention to what is being put out on the media then companies who are selling these products can shut down and have less people with being insecure with their own skin. "The desire to be lighter is so great that some people with dark skin knowingly use illegal creams that contain harmful ingredients such as hydroquinone, mercury, and corticosteroids because they are believed to be stronger and thus more effective” (Phoenix 100). In 2009 there was a report of a skin bleaching which made $10 billion by the year of 2020 the company will now reach to $23 billion. Not only is skin bleaching popular but there are even famous artists who supports it and the people who uses those types of skin products will leave there skin damaged and can get skin cancer, uneven skin color, acne, and redness from the areas of the skin that was applied
These are exciting times to be an American Muslim. My mom said it was harder for her getting a job from being a black woman and her religious beliefs. Two negatives that have been around before she was boring the civil rights movement and women 's suffrage. I’m not here to talk about her being black, but being a Muslim women in america. The easy target for prejudice and violence and harsh words from uneducated people in the world and in