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Agenda Setting In Mass Media

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Mass media means that automation is expected to influence mass media crowd. Transmission is typically used to manage the vast plurality of the general public. The global platform for mass media are newspapers, radio, magazines and the Internet. Occasionally locals genuinely wants mass media to produce messages conceiving political issues, social issues, entertainment and news related on pop culture, we live in a culture that depends on information and electronic media to keep moving in the right direction and do out daily activities like work , entertainment, health care, education, travelling or something else we have to do. Mass media has changed dramatically in the industry of mass media over the 50 years. Media have also grown massively with the advance technology, radio, the newspaper, magazines, television, flyers and not the most well-known Internet.

In 1972, Maxwell and Donald Shaw came up with an brilliant theory of agenda setting in Public Opinion Quarterly. This approach was formally grown by Dr. Max McComb and Dr. Donald Shaw in the early 1968 to prove a strong correlation coefficient to what the people of Chapel Hill, North Carolina thought the crucial case of election and the attention to public of the most crucial election affair. There are three agenda settings.

• A Public Agenda Setting / Media Agenda Setting

• The Policy Agenda Setting

Public and Media Agenda Setting

The tension that media agenda has to be can be substantial and which does

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