Agenda Setting Theory In The News Media

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Agenda setting theory states that, if news is covered frequently and prominently it will be acknowledged by the audience as more important. (Beciu 2009, 71) The theory was intended to apply to the news media, although there were certain exceptions in cases where it has been applied to other areas of the media covering messages that were transmit to audiences.
1.7. The functions of communication:

Roman Jakobson defined six functions of language, according to which an effective act of verbal communication can be described. This system of functions that was proposed by Jakobson, is the most commonly used in the sphere of linguists and those who study languages. The messages formulated by people of the media, should focus on the information to
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This function is specific to the coding and decoding of the message. In order to the transmission of information to take place there needs to be a common code of communication between the transmitter and receiver. Communication involves the encoding of messages that are carried out by the transmitter, where information is structured in a statement using the rules of logic and grammar, and a decoding operation, performed by the receiver that uses the same rules of logic and grammar to decode the message. (Szabo 1999, 174)
1.8. Verbal communication:
Verbal communication is used in everyday life because it favors transmission of information and is necessary for interpersonal relationships between humans. Verbal communication uses the written word as a means of communication (written communication) and verbalization (oral communication). A common language is also needed in the case of any type of communication process, so the exchange of information can take place.
1.8.1. Oral communication:
Oral communication is the main form of communication; it refers to the spoken language and is more effective as a “social chain” than written communication. With oral communication people can communicate among themselves, face to face, so that their relations are established easier and faster, pronounced word having a stronger effect upon people then written
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Nonverbal communication:
Nonverbal communication transmits messages that are not expressed by words and can be coded by creating different meanings. Nonverbal communication can replace, repeat, contradict, complement or enhance the message conveyed through words. It can be defined very simply as a type of communication without words. The importance of nonverbal communication was demonstrated in 1967 by Albert Mehrabian. Following a study that concluded that only 7% of the content of a message is transmitted through verbal communication, while 38% is transmitted through voice and 55% by body language. (Ronald Adler 2006, 154)
1.9.1. Types of nonverbal
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