Title
Business Strategy: Formulation & Implementation of Business Strategy
Course Title: Business Strategy Unit no: 7 Unit Code: A/601/0796 Student Name: Student ID:
Submission Date:
Executive Summary
In this assignment a retailer superstore named Agora Retailer superstore in BD has been selected for applying the different techniques and tools of the strategic management. In the early part of this paper, the vision, mission, goals and objectives have been identified of the selected firm. Moreover, this section also covers the
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It has to collect the goods from all reputed and branded companies. For this reason, costs for brand switching are much more.
The Intensity of Competitive Rivalry:
From the SWOT analysis, we have seen that there are some close competitors of Agora in the market. They are providing same services and environment to their customers. Because of the geographical distance, the competition is not so high.
Threat of new entrants and substitutes:
For starting such super store, it does not require a huge capital but needs a skilled and efficient management team. So, there is big treat of new entrants and substitutes.
Bargaining power of buyers:
Today, buyer exercises high power in case of every product in the competitive markets. So, the products of Agora have a number of alternatives in the markets. That is why the customers of Agora exercise high bargaining power.
2.3: Stakeholders of my chosen organization and their expectation.
The stakeholders of a companies or organizations are those persons who are directly and indirectly benefited by the activities of it. So, the main stakeholders of Agora are as follows:
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The structure of the management is not as complex as any company. The most of the people are working in the midlevel and lower level. The mil level managers should supervise the activities of the lower level managers and making them understand about their core duties.
4.2: An Evaluation of the process required by Agora to effectively implement the proposed business strategies.
The evaluation of the process can be done by applying some criteria to determine the performance of applied process in the business. For the evaluation of the proposed process of Agora, it should be included the ins and outs of the process. The strategies that have been offered by the firm are consistent with the vision, mission and objectives of Agora based on resources, times and the existing position of the firm. By applying these strategies, the firm would be able to exploit all the available opportunities to augment the extra revenue with the existing ones. It would also helps to hold a better market position for Agora. The firm has available physical and human resources to implement the proposed
In this assignment I am going to discuss the stakeholders of two contrasting businesses. Stakeholders of Cancer Research- Owners- For a charity the owners of the business will eventually want the firm to expand and grow over a certain amount of years, this will lead to the firm becoming more recognised and they can offer their service not just nationally but internationally.
Know Your Business Environment Unit No. 1: The Business Environment Pervez Ghazi Shaikh Date Submitted: 31/10/2016 Carl Loraine Cruz 20154176 Target is the organization that I have chosen for this assignment. Target is a famous discount retailer in United States that was founded by George Dayton. It was formerly called Dayton’s Company in 1910.
Market growth An increase of consumers purchasing an electrical appliance and furniture, this might attract other’s company enter into the market and seek some market share Direct competitors like Harvey Norman, Challenger, Gain City, Best Denki and indirect competitors like online shopping. All these competitors are competing with one another and are affecting the industry. There is a potential growth of the market. Therefore, many SME are opening shop in the neighbour area to cater to specific
The study will apply various theoretical models in order to highlight the overall performance of Eataly, evaluating the factors that play an important role for the success of Eataly. Eataly is an Italian market being the largest all around the world; it offers variety of food and beverages, restaurants, retail items, bakery as well as cooling school. The study will provide an overview of Eataly, and the challenges they faced while operating within the market place. Retail industry presents relation between producers and consumers, thus, it allows the industrial firm reaching the market successfully and develop two way information transfer and services. according to Sebastiani & Montagnini (2014), among distributors, the grocery stores covers
STRATEGIC ANALYSIS OF ZARA Name of Student: Student’s ID INTRODUCTION Zara was found in 1975 by Amancio Ortega and Rosalia Mera. It is Spanish clothing and accessories retailer. Zara is the biggest and most internationalized of the six retailers that Inditex claims, that is, Zara, Massimo Dutti, Pull & Bear, Bershka, Stradivarius, and Oysho. Zara at present has 1,751 stores around the world.
1.0. INTRODUCTION Every organization strives to benefit from creating value for its customers, in the most effective way, for the purpose of attaining competitive advantage in the business environment in which they operate. Philip Kotler(2015) defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit”. According to Hollensen (2003), a strategy is a fundamental pattern of present and planned objectives…”
This industry will be faced challenged when the location is not easy to be reached and the population of the areas are not much as expected. For example, the Aeon supermarket at Mid Valley Megamall Kuala Lumpur, the sales of this location is guaranteed as the population daily at Mid Valley Megamall in 120,000 peoples approximately (malaysiandigest, 2014). Other than that, most of the supermarket are operates or leasing in a popular shopping malls. This is because peoples nowadays are not going to supermarket on usual day or without purposes. For instance, Giant hypermarket at Plaza Sungei Wang is a good example.
Do you know the importance of having a hierarchy structure within any given work space? Without structure there would be no clear line of communication between workers. Having a structure in a workplace establishes communication skills, defuses conflicts, and also provides awareness of leaders who are in charge of you.
Stakeholder analysis Stakeholder are entity that will affect the organization actions, objectives and policies. There are two types of stakeholder which is internal stakeholder and external stakeholder. The McDonald’s stakeholders are customers, suppliers, employees, managers, government, local communities and pressure groups. Customers Customers are the external stakeholders of the company, no customer mean zero profit.
Thus, the power of the suppliers is high, since the suppliers have a grip on the market due to the huge demand of their manufactured products. Moreover, suppliers can affect the industry through their capacities to raise prices or reduce the quality of purchased goods and services. Bargaining Power of Buyers The buyers in the airline industry are demanding more and better quality services .The
BARGAINING POWER OF SUPPLIERS(LOW) The bargaining power of the suppliers is low as there are huge numbers of suppliers and manufacturers in the fashion industry. To meet the requirements of the company H&M has more options by buying and merging with the suppliers. • BARGAINING POWER OF BUYERS(HIGH) The fashion industry is growing vast day by day thus there are many alternatives for the buyers is also increasing day by day thus resulting to no customer loyalty to the brand.
Firstly, the Boston Consulting Group (BCG) matrix that concentrate the market position of different products. Secondly, the experience curve and the Profit Impact of Market Strategies model which identified a number of strategic variables. Furthermore, competitive advantages model (Porter, 1985) which focus on five different forces in environment of organization, but suit with only stable market. Generic strategy was developed strategies under this school, especially it can identify position in the market. Advantages: -Provide content in a systematic way to the existing way of looking at strategy -Particularly useful in early stage of strategy development, when date is analyzed -This school emphasis on analysis and calculation can be a very strong support to the strategy development process -This strategy suit with big businesses or organization which have ability for operate effective market research in the environment
Because of this the market segment catered by Zara is large as compared to the most of its competitors. They segment their product line by women’s (60%), men’s (25%) and the fast growing children’s (15%) department. Zara started operations in Spain in 1975, and now operates in 74 countries worldwide (Wheelen, 2012). Porter’s five forces analysis provides an accurate and comprehensive framework to analyse the external environment of luxury handbag industry in which Zara Operates. According to Michael E Porter 's five forces of competitive position model, following are the five factors which affect the competition landscape of a company (Porter,
The brands set different prices of its product base on design, size and heritage. This is due to brand loyalty that each brand possesses by each luxury group. Particularly put extensive brand portfolio to cover different customer segments. As such, the brand is niche in the market leading to rivalry of the competitors in this industry to
A critical review of the retailer was carried out based on the external factor analysis using PESTLE (Political, Economic, Sociological, Technology, Legal and Environmental) and using Porter’s Five Forces Model of Competition to understand the correlation between suppliers, buyers, competitors within an industry, potential competitors, and alternative solutions to the problem being addressed. Background of the Company Giant was founded by the Teng family as a simple grocery store in one of the suburbs of Kuala Lumpur in 1944. Acquired by Diary Farm in 1999, Giant’s mission was to offer a wide variety of products at the lowest possible prices and closer to residential areas. Key to Giant’s growth is the ability to continuously offer value for money products and the core principles are retained even while pursuing the international brand status.