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Agro Tourism Case Study

1761 Words8 Pages

Sustainable Development is a great need of the present world and it has mammoth possibility in the area of Agro-tourism and Multi-activity in agro tourism through which the visitor has an opportunity to have firsthand experience with agricultural occupations and activities, rural products, traditional and cultural food and the daily life of the rural people, as well as the cultural elements and traditions. It includes the scope in the area where Flowers, Grapes, coconuts, pineapple, sugar cane, corn, or any agriculture products are widely grown. Agro Tourism can create a new market for farmers who are still engaged in conventional system of cultivation and harvesting and farmers can reap the financial as well as non financial benefits from …show more content…

• Integration of marketing mix in a strategic manner along with formulation of Strategic Marketing for better planning in Agro-tourism sector
• Program implementation and controlling of Agro Tourism and its impact on rural …show more content…

Program Implementation and Package Development-
In the context of Agro-Tourism, Government can launch schemes or programs at five tiers that are National, State, District, Block and Panchyat level with the help of TE Matrix (Techno-Economic Factor). These schemes or programs can be launched by Government of India with Public-Private Partnership for initiation of agro-Tourism in the different parts of the country with time bound and target based results. Systematic support to such Agro-tourism ventures will enhance farm income and generate employment if a range of activities, services and amenities can be provided by farmers and local communities to attract urban tourists with Government support.
7. Controlling along with Risk and Liability Management- Controlling is required to meet the risk of financial and non financial liabilities of the farm which is intended to drop in the business of Agro-tourism. Risk and Liability Management including Hazards Analysis Critical Control Point (HACCP), ISO 9000, Good Laboratory Practices (GLP), Total Quality Management (TQM) are highly required in Agro-tourism which is related to life risk of tourist to financial liability which is loan taken from Banks.
8. Suggestion and

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