Agrobazaar Case Study

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CHAPTER ONE: INTRODUCTION Background of Study Brand equity is a term to describe a value premium that a company generates from a product with a recognizable name, when compared to a generic equivalent. Companies can create brand equity for their products by making them memorable, easily recognizable, and superior in quality and reliability. In recent years, it has been noted that noticeable subject matter has been a unification of the investigation flow which is associates brand equity with customers, and loyalty in the literature of marketing. Moreover, altogether memory-based relations to specific trade name are concerned for brand equity which is based on consumers and establishes in the consumers mentality. Usually, the current retail environment was more promotion-driven. So, consumers can easily compare prices which had lead to retailers’ competitive dynamic promotional programs. In retailer case, they tend to care for customers price preference in order to compete with other retailers especially when the competition is high. In retailing, the growth of the retailer is on the whole the significant development of trade name. Background of Company The Federal Agricultural Marketing Authority, better known as FAMA is a statutory body under the Ministry of…show more content…
It was decided in a meeting of Menteri Besars, on 20 July, 2008, for ICU-JPM to be given the role as the project coordinator of the Kedai Rakyat Agrobazaar, while FAMA being the implementing agency. Definition Kedai Rakyat Agrobazaar are business premises owned by entrepreneurs conducting retail business of daily essential items, offering competitive prices with a display of attractive, systematic, neat and uniform image throughout the

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