Ahmed Abou Shakra Case Analysis
To make the case more attractive and creative we are going to analyze it through an interview on TV program.
Hi everybody This is Shaima and this is CBA, in today’s episode I am going to interview people from ABOU SHAKRA restaurant which is one of the most popular restaurant in Egypt. Ahmad Abou Shakra opened his first restaurant in Cairo and after period of time this single restaurant became a chain of restaurant. In its beginning the core element in ABOU SHAKRA restaurant is the customers and building a good relationship with them, For more details let's start with the best chief in the restaurant.
Q: Chief Noor front your point of view what are the reasons for you this successful chain if restaurant?
A: As a chief who has been working
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Q: I heard that ABOU SHAKRA has his own factory is it correct?
A: One of the most super things in the restaurant is that we own our own factory which supply us with our daily requirements of fresh food and fresh meat. The factory is equipped with the best technology to make sure that the foods and meats are stored at the best temperature. The fruits and vegetables are delivered daily for us to maintain freshness up to the time of serving.
Q: miss Zainab seeing you here means that you are one of a regular customers of the restaurant , what things that catch your attention to visit the restaurant again and
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Also, they can improve the decorations and make it more related to the Egyptian culture and add attractive things like Arabic music band. Also, the staff that serve people can wear Egyptian clothes like Tarboosh, another thing that will make some excitement to the customer is make the chief Cooke in front the people especially the grilled dishes.
Q: Hi miss Noura how are you, as a marketing manager in ABOU SHAKRA do you think that the restaurant should spend more money on ads? or not?
A: Yes, to be global in the future i think that advertising is the best way to communicate to the customer. So, the advertising helps informs the customer about the new dishes or anything that you want the customer to know about. Also, the advertising is one of the main elements of 4'ps which is promotion, so it is important for any type of business.
Q: But in this way the restaurant will spend high amount of money,
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