Air Asia And Malaysian Airlines Case Study

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In today’s competitive world, in order to survive and stay at the top in a business an organization needs to employ management skills and principles to grantee its success in the industry. Top level manager in an entity are always carrying out and performing out a lot of managerial function which may have a direct impact on an organization success in the industry, these function which are carried out by the upper management always has a positive impact in the work environment (Bateman and Zeithaml 1990, 18). In this essay two air-travel industries are going to be compared and be used as examples which are Air-Asia and Malaysian Airlines (MAS). The successful airline which is doing extremely well among the two industry is Air-Asia and on…show more content…
The four functions are not necessarily performed all the time by the manager but it is very vital and essential for the manager to follow and practice it in the work-place in order to perform well. The following definitions of the basic management principle are as follows: - Planning is the process of “forecasting, developing objectives, procedures and policies” (Crainer 1998, 10) in order to achieve the organization…show more content…
Part of Air- Asia roaring success in the aviation industry in because of their well planned strategies and goals. For instance, they always planned their ticket promotion and sales well ahead of time, which makes their sales turnover for a particular period of month very high (Flores 2013). Besides this, management at Air-Asia plans way to keep up trend and technological change. An illustration of this Air-Asia was the first to come up with SMS booking where customer can purchase ticket through SMS. This makes it very convenient for customer to buy their ticket. On the contrary Malaysian airlines not doing well is because the leadership fails to plan well ahead of time. For example the airlines inefficiency in planning and looking into various factors like in their sales and distribution channel plus their pricing and revenue management (Karappiah
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