Situation Analysis: World's Best Low Cost Airline

1. Situation Analysis
a) Company History
Air Asia is an ease aerial shuttle organization which was secured in 1993 with its headquarter in Malaysia and found by Tony Fernandes in 2001. The organization has been developing and changing a ton with the title of 'World's Best Low Cost Airline' in the yearly world carrier study by Skytrax for consistent 5 years. Presently they flight 25 nations and 78 goals with partner organizations Thai Air Asia, Air Asia X, Philippines Air Asia Inc and Indonesia Air Asia Philippines Air Asia Inc. Air Asia X was secured in 2007 which flies long separation with ease by decreasing complex code imparting and additional costs for superfluous administrations. They continue putting endeavors to give both sensible cost

Flight surroundings and air must be slick, snug and acceptable. Amid the flight, flight specialists must be inviting and help clients to the extent that they can.
When faced with terrible weather the departure & arrival schedules can be affected but Air Asia has contingency plan for these factors that can appease clients with lower prices.
e) Post-Purchase Behavior
Client will assess their choice focused around their initial desire. Their assessment could be isolated into 3 levels;
Delight: At the point when Air Asia services execution surpasses client's desires they will continue utilizing Air Asia and impart their experience to others and recommend them to utilize.
Satisfaction: At the point when Air Asia services lives up to client's desires they should seriously think about utilizing Air Asia in the future and share their encounters to others.
Dissatisfaction: At the point when Air Asia services falls below client’s expectations there is a possibility they won’t travel on Air Asia again and will seek out alternative airlines

4. Personal Influences on Buying

For example, some food with same recipe will make people think and perceive differently base on where they eat. At the point when consumers dine at extravagant dinners with higher value, they expect that the food must be made with the freshest ingredients and they must feel and taste good. Yet when they consume at old coffeehouses with less expensive value, they may think the food is simply alright and made with not by best and fresh ingredients. As Air Asia is a low cost carrier, individuals' recognition may be it is perilous, uncomfortable and low quality administration. Yet Air Asia can change individuals' perception by publicizing, utilizing corporate social responsibility, spreading through the word of