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Air Asia Case Study: Global Marketing And Supply

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3. Global Marketing and Supply In terms of prices, Air Asia offered cheapest prices as it is affordable for all level of income. At the same time, they also provide comfortable flying experiences. The customer can book the tickets through online. Then, the company provided a different self check in styles in order to ease the process done by the customers. There is web check-in that the customer can made early, before the flying day. Next, mobile check-in can be made through the application in mobile phone. Last but not least, kiosk check-in has been provided around the airport for their customers to print their boarding pass as well. Marketing strategies of a company depends on marketing orientations. It may involve the product orientation, sales orientation, customer orientation, strategic marketing orientation and social marketing orientations. First, the product orientation refers to the ticket flights that they offer at cheapest prices. This trade can be categorize as a seasonal seasons. The prices will be fluctuated in different times. Other than that, the prices will be also …show more content…

In order to maintain their sales in all international locations, the company should bravely taking risk in building the strategies. Different companies require the company to implement the different strategies. As the services offers to the customers are unique, it was very easy to switch the customer preferences to their competitors when there was any weaknesses appear along with their journey in Air Asia. For example, the technology advancement in Vietnam was not so active. So, the company should not prefer an online advertisement as a medium to interact with the customers in an early phase of entering the market. Otherwise, the potential of gaining new customers will be passive. Thus, the company should study the environments first before making any decision on crafting the

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