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Air Blue Airlines: The Three Major Objectives Of Advertising

1146 Words5 Pages

To inform, to persuade and to remind are the three major objectives of advertising. The promotion of Air Blue airlines is mostly promoted by showing commercials on major TV channels like ARY TV and GEO TV and that for a very short period of time and very extensive advertising in major newspapers like DAWN, DAILYJANG and THE NEWS.

2: Sales promotion:
Discount of money during purchasing of services or products are sales promotion. The major tools for sales promotion are:
• Cash refund offers/ rebates: Air Blue offers a complete cash refund on its tickets cancellation in a time prior to within 24 hours of departure. The refund is shown full as a separate item in passengers sales history report while a penalty of rupees 300 is applied within 24 hours of flight departure.
• Patronage rewards: For the regular use of certain company’s product or service, cash or other award is offered. Air Blue offers its Blue Miles Frequent Flier programs in which points are awarded for miles travelled that can be turned in for free airline trip. For example a customer is awarded with a free domestic air ticket to any city if he/she has travelled 10,000 miles.

3: Advertising specialties: Air Blue gives key chains and toys as souvenirs to their passengers during the flight.

3.3 Create appropriate strategic marketing objectives for a market

Appropriate strategic marketing objectives for a market

Air Blue Current Situation:
Since Air Blue first domestic flight was in 2004 in Pakistan, Air

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