Air Blue Marketing Strategy
MARKETING OBJECTIVES:
Marketing objectives are the specific goals set by business to achieve its overall organizational objectives. They are a part of overall marketing plan. A business always keeps in mind its marketing objectives to promote its products/services to its potential customers.
Every business’s objective is to satisfy customer needs, that’s why Air blue started E-ticketing system which was a new facility in Airline Industry. In this way, the market share also increases.
Air blue is currently using product quality leadership to attract new customers at higher prices than domestic airline because their aim is to provide quality product and service. They provide quality food, good word of mouth and comfort seats in Airplane.
Air blue ticket price is equivalent to PIA but Air blue provides excellent quality service
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It includes DESIGN, FEATURES, QAULITY , RANGE, BRAND NAME of product/service etc. In case of airline , the services will include the benefits that it will offer to customer, which is ON GROUND SERVICES, and IN FLIGHT SERVICES.
ON-GROUND SERVICES:
• Airblue was the first one to introduce ‘ E-TICKETING’
• Airblue has contracts with travel agents.
• Airblue sometimes provides discounts on early bookings.
• Provides refunds and exchanges on tickets.
• Airblue has easy payment method.
• Own premium lounge for privileged customers at JINNAH INTERNATIONAL AIRPORT
IN FLIGHT SERVICES:
• In economy class, they have normal seats 32’’ leg pitch and LCD screen after three rows
• In business class, there are leather seats 38’’ leg pitch and personal LCD screen.
• They have made contracts with world class caterer i.e ‘’GATE GOURMET’’ who provide services to world class airlines like EMIRATES, SWISSAIR etc.
Airblue also has e-cargo service to serve the freight market such as UAE and UK.
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