Airasia Ethics Case Study

Introduction

AirAsia was established in 1993 and began operations on 18 November 1996. It was founded by a government-owned conglomerate, DRB-Hicom. On 2 December 2001, the heavily-indebted airline was bought by former Time Warner executive Tony Fernandes.

Ethic and business ethic is the study of what constitutes right and wrong or good and bad human conduct in business contexts. The word ethics comes from the Greek word ethos meaning character or custom, “writes philosophy professor Robert C. Solomon. Today we use the word ethos to refer to the distinguishing disposition, character, or attitude of a specific people, culture, or group (for example, “the business ethos”). The term ethics refers to standards of moral conduct. For example, telling

Business ethics is the study of what constitutes right and wrong, good and bad, human conduct in a business context. Closely related moral question arise in other organizational contexts. AirAsia provides related training, for example, training on Code of Conduct, training on prevention of corruption, and anti-corruption and anti bribery training, which are compulsory for all employees of AirAsia at all levels. This is to make sure that all employees understand the principle and standard that all employees shall adhere in order to eliminate doubt in integrity of the employees. Fraud Awareness Training for employees to learn also to prevent and report any suspicious act of corruption. Anti-Corruption Training for employees is to understand problems, effects of corruption, bribery and learn to prevent and report any suspicious act of corruption or bribery through the Company’s

All the Airplanes Company in the world trying to conduct strategies to compete with each another in the industry. The company need to make a strategy to achieve their long terms objective and AirAsia can be successful for doing their business. The strategic management becomes important due to the following reason such as globalization to survival their business and then e-commerce become the critical success to the company. AirAsia needs to consider its ability and how to integrating as well as internal and external being the main factor. To be a leader in the low cost carrier, firstly, AirAsia need to consider about their strategic management and female flight attendants dress code and also to reconsider its female flight attendants dress code. To be the number one carrier aviation industry, AirAsia needs to identify and analyze the SWOT analysis. AirAsia need to implement outsourcing in the business if they want to be ahead from other Airplanes industry.

References

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David S. (1996). Business Ethics (International Edition), McGraw Hill.

Manuel G.V. (1988). Business Ethics: Concept and Cases (fourth Edition), Prentice Hall.

Kurlantzick, Joshua (23 December 2007).