Airbnb Failure

The Fall of The I-Hotel (2005) is a documentary directed by Curtis Choy about the displacement of hundreds of Filipino immigrants from Manilatown, a small subdivision located in San Francisco. The demolition of Manilatown was part of an urban renewal and redevelopment movement in the 1960s, what planned to utilize the block to expand the city's business sector. After a twenty years long protest by the I-hotel residents and their supporters, the I-hotel was demolished in 1981, four years after the eviction of the last remaining tenants of the hotel. The film was edited in 2005 to include a new beginning and ending, which help to keep this issue alive in the discussion of injustices against Asian Americans.

Rosewood’s management is on the right track to increasing brand awareness among its customers by pursuing the corporate branding strategy. Implementation of the corporate branding strategy not only increases the number of repeat visitors to the hotels, but also increases the gross profits made by the company by $2,599,000. Corporate branding has a positive impact on the customer lifetime value as well. Rosewood Hotels & Resorts is a privately owned hotel management company that is known for its unique properties like The Carlyle and the Mansion on Turtle Creek that differentiates the company from other luxury hotel competitors.

Evicted is a non fictional book written by Matthew Desmond that relates actual events in the city of Milwaukee. Matthew Desmond is a sociologist that follows eight families while these families fight to keep them and their families living with any type of roof over their heads. These eight families are living off of food stamps, welfare, and subsidies and most of their monthly income is to be used on rent leaving them with maybe 20 dollars for the whole month to be spent on other necessities. The families have one of two tenants that can evict them whenever they feel is necessary. Desmond writes this book in third person so that the characters can speak for themselves. He explains how these families living places look with fine detail to give us a better image on where these families live and show his audience they are in poverty. These families will live in any type of condition and will not complain about it because they are so desperate. By following these families and writing this book, the audience is truly shown the major problem of poverty in our country.

Poverty is difficult to fully understand without experiencing it directly. Sociologist Matthew Desmond attempts to provide a different perspective on this issue through the lens of those struggling with poverty. This ethnography covers the lives of eight families and many others living in the College Mobile Home Park, a poverty-stricken area in Milwaukee, one of the poorest cities in the U.S.; Desmond lived there for one year, diligently taking notes and recording the experiences of the people he encountered. In Evicted, Matthew Desmond describes the interconnectedness of housing and poverty and highlights the exploitation of the poor through the scope of eviction. Throughout the book, he describes the factors contributing to the cyclical nature

The long-form essay, “What It’s Like to Fail”, was written by and about David Raether, a former comedy writer who became homeless. After reading his compelling story, I noticed David used two rhetorical strategies to develop his main idea, which was failure can happen to everyone, but anyone can recover from it. The two strategies he used were organization and details.

For instance, when I and my finance moved to Valdosta in an apartment the manager of the apartments stated they checked all apartments. They had people to come and spray them, but she gave us a list and told us to go inspect the apartment and mark anything that we saw needed to be repaired, so we went and inspect the apartment. We encountered one problem and took the paper back, she had someone to fix it has we were moving in before we signed the lease. I think this was a great

Airbnb was established in 2008 in San Francisco, California, by its founders Joe Gebbia, Brian Chesky and Nathan Blecharczyk, who were not able to find any free rooms in a hotel while attending a conference. As a consequence of that, the idea to offer private rooms online emerged, where clients could book them easily via their smartphone, tablet or computer. ‘On one side the platform enables people to list their available space and earn extra income in the form of rent. On the other, Airbnb enables travelers to book unique home stays from local hosts, saving them money and giving them a chance to interact with locals. Catering to the on-demand travel industry, Airbnb is present in over 190 countries across the

The type of business of Airbnb can be categorized to social networking service which focuses on the accommodation-rental service. The concept of Airbnb is actually a sharing economy which enables the customers to become the micro-entrepreneurs at the same time. Airbnb aims at not only providing the accommodation opportunities but also the experiences for people to interact with others all around the world and get to know how the local people live in a certain city and have some culture exchange experiences with international guests and hosts. For the purpose of the study, the following external environment analysis of Airbnb will be based in the Singapore context.

Although Marriott International has a competitive advantage of being the largest hotel company in the world, experiencing years of remarkable growth with the acquisition of Starwood Hotels, and ranking at number 163 on this year’s Fortune 500, it operates in a highly competitive market. The recent success of Airbnb, for example, has had major effects on the hotel industry as it has quickly become a threat. Airbnb, founded in 2008, is an online hospitality service that provides short-term lodging and unique travel accommodations around the world with more than 3,000,000 lodging listings in 65,000 cities and 191 countries. Having a value of over $10 billion, Airbnb “exceeds that of well-established global hotel chains like Hyatt” (Hospitality Net). This proves that this online service is significantly surpassing these stable hotel chains that have been competing in the industry for over 60 years. Along with this, a recent report by HVS Consulting & Valuation found that “hotels lose approximately $450 million in direct revenues per year to AirBnb” (Orourke). Although Marriott International has been performing with a 45% increase in revenues from 2012 to 2016, Airbnb has definitely had an impact on the consumer perspective of traditional hotel rooms. In addition to this, hotels also lose over $108 million of food and beverage revenues as a result of guests not spending their money at the hotel’s restaurant. The use of other services, like the

Uber's overwhelming interest in the advancement and emphasis of its portable application mirrors a (1) fundamental duty to proceed with development and focused execution. Interfacing drivers with travelers by means of their cell phones wipes out the requirement for Uber to set up a physical nearness in each new city, to which they extend operations, making this an exceedingly versatile system with restricted obstructions to future development. This versatility likewise opens the potential for Uber to venture into administration fragments, for example, sustenance conveyance without material changes to the organization's working model. Enhancing usability, learnability, and productivity in the application's

But that does not mean that their industry is on the decline. Recently I traveled to a nearby city to catch a flight and discovered that a local hotel offered long term airport parking at a discount compared to the local parking lots with a free shuttle to the airport terminal. Innovative amenities like this can really add value by providing a needed service that has little to do with the traditional hotel services. If they continue to look for services travelers need, hotels will surely continue the long history all successful industries have surmounted in the past, identify and provide innovative, value-based products and

If you’re an aspiring Airbnb host, it is of paramount importance that you ensure all your renters are comfortable in their temporary lodgings. That means making sure the listed property is warm, secure, and, above all else, clean. Keeping your rental property clean can be a difficult task, especially as some travelers can be a tad more careless than others, but it must be done if you are to satisfy clients and maintain a good reputation on Airbnb. In order to help you keep your tenants comfortable for the duration of their stay, I have prepared this list of some of my top tips for maintaining a tidy Airbnb space.

Defining an effective Marketing Communication Plan and Communication Mix through a well researched strategy will not only help to reach out to potential customers, but it will also help to adapt and respond to the ever changing marketing environment.

The internet gives individuals a tool for keeping in touch with family and friends that are in geographically dispersed locations, or when traveling and separated from support networks, while also facilitating the formation of new relations” (Rosen, Lafontaine & Hendrickson, 2011). One of this tool undoubtedly is Couchsurfing. From technical view it is a hospitality exchange and social networking website with platform for members from around the world locate accommodations while traveling by staying in the homes of other members. But from founders’ view it is a “small passion project” created for people who anywhere would want to share their homes with strangers. Couchsurfing is a global community of 10 million people in more than 200,000 cities