Second, they could possibly expand their operations in related industries such as travel guides, partnering with airlines or car rentals, house cleaning, and travel insurance(). This could increase the number of customers using Airbnb, as well as intruding new demographics to the company. Threat: Airbnb has a simple business structure, they are a community marketplace for people to list, discover, and book unique accommodations around the world (). Because their idea is so simple, companies such as Wimdu, VayStays, and HouseTrip have easily copied their ideas. Customers may decide to use a company other than Airbnb because there are so many companies similar to it.
4. Case Study Airbnb Airbnb is a company founded in San Francisco in 2008 by Brian Chesky (CEO), Joe Gebbia (CPO) and Nathan Blecharczyk (CTO). (Airbnb webpage) It is one of the most famous example of this new economic system. Their principles are based on the idea that especially young people nowadays prefer to only use things instead of owning them and being responsible for them. Geron (2013) goes as far as to say [setzt noch einen drauf so öppis ide art meini da ] that Airbnb provides its participants with liberty, power and independency.
These partnerships will bring increased usage, promoted traffic, and growth in revenues, that will benefit not only Airbnb but also the outside providers. When browsing for choices of accommodation providers, partnerships such as car rental services, review services, and airline agencies are all practical options for Airbnb. Further more, the “peer to-peer online marketplace” industry also presents as potential advantage for other partnerships. With this people could then, instead of just selling their free room go on to provide other rental goods from the same host, such as, the opportunity of renting someone’s car or rent a spare digital camera. The usage of services these services can then be promoted through incorporating the two together and collectively pushing the potential of the collaborative consumption
What is Airbnb? The main feature in the case of Airbnb as a multinational corporation is the corporate form of ownership and organization of property of shareholders from different countries. Their economic unity of action constitutes a single development strategy with centralized marketing, financial and the development function which is before the exchange company. It is also characterized by the distribution of production capacities on the territory of several countries where more and more specialization is offered in Europe and Asia. Airbnb was established in 2008 in San Francisco, California, by its founders Joe Gebbia, Brian Chesky and Nathan Blecharczyk, who were not able to find any free rooms in a hotel while attending a conference.
Individual Assignment Akim Tahirov Global Corporate Strategy Instructor: Professor Stuart Dixon EMBA 2017 ADA University & MSM Baku 2016 CONTENT Executive Summary Introduction Industry overview Company overview and history Airbnb international expansion Business Model, Mission and Value External analysis Macro environmental analysis (PESTEL analysis) Competitive forces (Porter’s Five Forces) Internal analysis Business Strategy (Cost leadership) Corporate Strategy (Mergers and Acquisitions) RECOMMENDATIONS REFERENCES Executive Summary Company overview and history Airbnb is an online marketplace connecting travelers with local hosts. On one side, the platform gives an opportunity to people to submit their available rooms or apartments and take profit from rent. On the other side, Airbnb enables travelers to book unique accommodation from local hosts, saving them money and giving them a chance to interact with locals. Airbnb was founded in 2008 in San Francisco, California by Joe Gebbia, Brian Chesky and Nathan Blecharczyk and continues to be privately owned. In 2009, Airbnb was able to join Y Combinator’s incubator program.
Preface With the rise in advancement of lodging technology and increasing market of lodging accommodations, it is becoming essential for accommodations to find a viable alternative to suit the changing trends of guest preference and create ‘the personal touch’ to meet guests’ satisfactions; one such example is Airbnb. Airbnb is a rising accommodation that many travellers in the world is looking out for when they are on leisure travel. Airbnb connects people to unique travel experiences, at any price point, in more than 34, 000 cities and 190 countries. (About Us, 2015) In addition, it provides comfortable service while expending their community of users worldwide, with hopes that they can help people to fully utilise their additional spaces
Marriott International vs. Airbnb Although Marriott International has a competitive advantage of being the largest hotel company in the world, experiencing years of remarkable growth with the acquisition of Starwood Hotels, and ranking at number 163 on this year’s Fortune 500, it operates in a highly competitive market. The recent success of Airbnb, for example, has had major effects on the hotel industry as it has quickly become a threat. Airbnb, founded in 2008, is an online hospitality service that provides short-term lodging and unique travel accommodations around the world with more than 3,000,000 lodging listings in 65,000 cities and 191 countries. Having a value of over $10 billion, Airbnb “exceeds that of well-established global hotel chains like Hyatt” (Hospitality Net). This proves that this online service is significantly surpassing these stable hotel chains that have been competing in the industry for over 60 years.
Hence Alibaba has taken following steps to help its global growth: a. Diversified Portfolio: Alibaba has increased the list of products available in its portfolio in order to cater to the world market. It has now included bigger brands in its portfolio and has ensured its priority availability to customers of
This caused protests on the streets. Also, the company is facing with laws and regulations in several countries about their calculating system and driver’s licensees. Safety is another issue for Uber that need to change. This case study will analyze why Uber is one of the successful ridesharing companies in United Kingdom with service is available in 45 countries and 200 cities worldwide. Opportunity and threats will be provided as well to see whether the company will sustainable in the future or not.
Their target market is mainly divided into three categories. The first group is of the people who have a high brand loyalty to Apple and are the primary consumers of its product. These people would not only own the Iphone but also other products offered by Apple like the IPod, iTouch and iPad. This group is well aware of the features and benefits of the product and is therefore prepared to pay a greater price for these features. The primary target group of the Apple iPhone belongs to the upper middle or higher social class who can afford to pay for the premium products offered by