Airborne: A Rhetorical Analysis: The Effectiveness Of False Advertising

The Effectiveness of Airborne: A Rhetorical Analysis How important is it to you to stay healthy throughout the winter months? Millions of Americans spend thousands of dollars every year to help prevent getting sick. This year the cold and flu seems unusually vicious and many people have died. Airborne was introduced in 1999 as a remedy to help keep the common cold at bay. No one wants to be sick and not at their top performance for seven to ten days, the time it takes for a virus to leave the body. Airborne was created by an actual school teacher, Victoria Knight-McDowell, who was sick of being sick. She developed this supplemental concoction to help prevent becoming sick (Airborne Settles Case on False Advertising, 2008). Airborne has been a huge success in the United States, many say due to its popular slogan and attractive packaging that makes it suitable for everyone’s needs, though it has also been promoted by Oprah Winfrey in 2004 which was a huge success for the company (Facts on Spring Valley Supplements and Vitamins, 2017). The commercials about Airborne shows that by taking it at the first sign of a cold or whenever you may be entering a germ filled area it can help prevent a full blown cold. Airborne is a great example of how a convincing marketing plan can create a facade that in reality it is misleading consumers into believing this product can help eliminate the cold virus. Airborne advertising uses logos to provide reasons for using Airborne such as to