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Aircel Company Essay

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5.2 COMPANY ANALYSIS:
5.2.1 AIRCEL LIMITED:
5.2.1.1 HISTORY AND BACKGROUND: Aircel Limited (Aircel), was incorporated in December 1994 as erstwhile Srinivas Cellcom Limited (SCL). SCL was owned by Aircel Tele ventures Limited (ATL), a subsidiary company of Sterling InfoTech Ltd. (SIL), the flagship company of Sterling Group. In April 1999,SCL began offering GSM cellular services in the Tamil Nadu Circle. In October 1999, SCL changed its name to Aircel Limited. In 2003, Aircel Tele ventures Ltd. acquired RPG cellular services Ltd. – the GSM operator in Chennai Circle and renamed it as Aircel Cellular Limited (ACL) which is now a wholly owned subsidiary of Aircel Limited)
Aircel commenced operations in 1999. In their first decade of operations, they concentrated on building their foundation in the southern parts of the country and in no time they emerged as the regional market leaders. Gradually as the foundation was laid by leading the market in the southern parts of the country, Aircel met with extraordinary success in the Eastern frontier circles. Post implementation of Unified Access License Regime, the Sterling Group extended business into Category B and Category C telecom …show more content…

One of the conditions for the Delhi cellular license was that the bidder have some experience as a telecom operator. So, Mittal clinched a deal with the French telecom group Vivendi. He was one of the first Indian entrepreneurs to identify the mobile telecom business as a major growth area. His plans were finally approved by the Government in 1994 and he launched services in Delhi in 1995, when Bharti Cellular Limited (BCL) was formed to offer cellular services under the brand name AirTel. Within a few years Bharti became the first telecom company to cross the 2-million mobile subscriber mark. Bharti also brought down the STD/ISD cellular rates in India under brand name 'Indiaone

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