Airline Situation Analysis

Situation analysis refers to a collection of methods that managers use to analyse an organization 's internal and external environment to understand the organization 's capabilities, customers, and business environment. The situation analysis consists of several methods of analysis: The 5Cs Analysis, SWOT analysis and Porter five forces analysis. A Marketing Plan is created to guide businesses on how to communicate the benefits of their products to the needs of potential customer. The situation analysis is the second step in the marketing plan and is a critical step in establishing a long term relationship with customers.

5C Analysis

Company

The company analysis involves evaluation of the company 's objectives, strategy, and capabilities.

Goals & Objectives: An analysis on the mission of the business, the industry of the business and the stated goals required to achieve the mission, which Fasjeit as an airline its goals is to ensure that the fares are selling reaches each customers that they has targeted. On the other hand part of the objective is to placing of the institutional investors who are to be committed to low cost airlines in Africa.

Position: the airline has to analysis on the Marketing strategy and the Marketing mix in order to move forward and know how best the two can be utilised.

Performance: An analysis on how effectively the airline is achieving their stated mission and goals, which has been already, be indicated that there is a greater demand as there has been an increase in consumer spending.

Product line: An analysis on the fares Fasjiet offers and how successful it is in the market in comparison to the

Because of the climate understanding one has to look at the following threats that might affect the airline:

Political and regulatory environment: An Analysis of how active the government regulates the market with their policies and how it would affect the production, distribution and sale of fares for Fasjeit. This can be seen in a case where political and regulation from the environment can affect the rate of rand in South Africa as the government might decide on the fix rate for all the fares.

Economic Environment: An Analysis of trends regarding macroeconomics, such as exchange rates and inflation rate, can prove to influence the airline and be able to understand how passenger will afford to fly and how frequent will it be. This does have an impact with the sales of fares and can be regarded as a threat because the airline does not have control over the exchange rates.

Social/cultural environment: Interpreting the trends of society, which includes the study of demographics, education, and culture of passengers that will be using the airline? Cannot be predicted by the