The changing customer needs can be accounted to maximizing profit potential and the customers can be easily differentiated. With the implementation of some of the new technologies like mobile device check-in, the Group can provide service to a wider audience. One more strategic choice is to acquire stake in other airlines in EU and other countries. This will increase the profit potential, Start alliances reaching global travel, improves air route network and increases availability to loyal Lufthansa customers and increases its presence in current, emerging and new markets. 3.2
The airline is utilizing big data in various ways such as maximizing revenues through pricing strategy optimization, forecasting maintenance, and improving the passenger’s in-flight experience. Etihad believes that big data will help the company sustain growth in the future. Etihad uses the pricing and revenue management software developed by PROS to add new destinations and grow their connections that best fit the needs of their target group. Etihad also adopted the SITA CrewTablet which will enable the crew to access any operational or passenger data via tablets anytime. Lastly, Etihad is using their loyalty program “House of Brands” to analyze the flying habits of their frequent flyer in order to gain insight that will help in determining the best price and timing to send an upgrade offer in order to boost sales and develop strategic
The case study given is just a reminder for how important Information Technology is in everyday life, especially in the airline industry. According to Anon. (2016) there have been multiple developments in technologies in airports and a need for quicker bag scanning, and therefore the Transportation Security Administration (TSA) has explores ways for new security lanes. New technologies provided better security and it enhanced the experience of passengers. 3.2.
Segmentation makes the way easy for United Airlines to grow and expand, because UA uses segmentation to target those groups of customers whom it finds an opportunity to develop. Segmentation enables United Airlines to identify opportunities in the market, achieve marketing objectives and maximize the efficiency of marketing efforts by using a different strategy for each segment. Segmentation also gives the company a better understanding of its clients, the services they need and the methods of payments. In addition to that, it helps to achieve a successful targeting. For example when united airlines chooses the right variables and does a proper market search for market segmentation it will be able to select one or more segments that it will serve profitably as well as easily.
Further significance is provided through a discussion of how all these outcomes and the new knowledge generated can be applied to airport planning and design. It is envisaged that the practical application of this new knowledge to the design of airport retail environments and the terminal areas they sit in will, in turn, improve passenger retail experiences, and lead to further growth of the airport retail market. Focus retail after the security check; convert the passenger to a customer Customers do not buy when they feel stressed or under pressure • When they have other priorities • When it is difficult to shop as a result of other customers or crowded
By doing this, it hopes to provide the proper resources to fight for the interests of its members and also for the public. Consumers/Flying Public The UFTAA also works for improving the travel industry for consumers or the flying public at large. By working with global travel agencies, the UFTAA hopes to implement measures that will help in making travelling easy for consumers. Technological Development The UFTAA not only represents the global travel industry, but it also tracks & stores a variety of information and statistics. Thus, as an information center, the organization works with other corporations and organizations to help further technological development that may one day help the travel industry.
Introduction The civil aviation industry in India has entered into a new age of expansion driven by factors such as low-cost carriers (LCC), modern airports, foreign direct investments (FDI) in national carriers, cutting edge information technology (IT) interventions and a growing emphasis on regional connectivity. The most significant development in the Indian domestic market is the increasing dominance of the low-cost carrier model, which has modernized the aviation industry by extending the choice of the air transport to customers at the lowest costs. Also, LCCs have driven the growth of aviation through the introduction of regional routes and periodic discount offers, thus accounting for huge benefits to the Indian aviation sector. This
CHAPTER 1 INTRODUCTION SUMMARY Cost-Benefit Analysis (CBA) assists in making capital investment decisions by determining whether the benefits of the proposed action rationalize its costs. This synthesis supports preparing airport improvement programme and defines as well as describes the benefit assessment parameters used by airports along other modes. It also highlights the best practices and identifies inconsistencies of how benefits are calculated and where there is discrepancy in cost benefit guidelines. CBA is a tool to aid agencies in prioritization in project selection. At its core it is computational tool to determine if an investment will generate benefits that will outweigh its costs.
Value Chain for passengers’ operation The concept of value chain was first described by Michael Porter, which says that a value chain includes the activities that take place within a company to deliver a valuable product or service to their market. Each stage of value chain adds more value. The essential stages of the value chain are: gaining customers, value creation and keeping customers. Changi Airport is one of the best airports in the world, known for its high efficiency and excellent service quality. Changi Airport services are fully integrated throughout the airport service value chain to meet the needs and expectations of passengers.