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Airtel 4G: A Case Study On Airtel

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BHARTI AIRTEL 4G:
A Case Study on Airtel
Introduction
The telecom industry in India has witnessed unparalleled growth since 1991. After modernization and liberalization of Indian economy, the telecom sector has witnessed unexpected changes not only with an ever-increasing subscriber base, but also in its ability to provide ultra modern telecom services to a large section of the population at competitive rates. It has been one of the tools in reuniting the rural and the urban population of the country and the mobile phone has actually become a common man’s device in India. The dynamic policies in this sector and the basic modernization took place with the creation of Bharat Sancher Nigam Limited (BSNL) and later, the Mahanagar Telephone Nigam …show more content…

Mittal, chairman of Bharti Airtel, said: "This is a major landmark in the journey of Airtel and underlines the strength of our business model and our brand that is loved by customers across 20 countries."Airtel, he said, "seamlessly manage global scale operations in diverse geographies and deliver the same world-class services to each customer, this perhaps is one of our biggest achievements."Its mobile networks cover over 1.85 billion people across its operations in 20 countries and carried over 1.23 trillion minutes of calls and over 333 petabytes of data in FY …show more content…

Today, everyone is connected to one another throughout the world through ‘Internet‘. Internet is said to be successful because of Data speed and connectivity reliance.
Following are some of the reasons for the failure of 4G LTE in India:
1. TDD-LTE: 4G LTE is a combination of two technologies, TDD-LTE and FDD-LTE and TDD is immature and the older technology of the two. TDD-LTE runs on 2300 MHz band, where as FDD-LTE uses different bands (1800, 2100, 2600, 700,800) to operate.
Indian telecom department has asked the operators to use the 2300 MHz band for 4G LTE which means poor network coverage and higher deployment cost.
2. Smartphone support: As stated above, the TDD-LTE is an immature technology and therefore not many manufacturers provide support for TDD-LTE in their smartphones. This is one of the important reasons why 4G is not successful in India.
3. Costlier plans and devices: The costlier plans and devices are not going to help Airtel in capturing large 4G market share. They recently decreased the price but the tarrif is still costlier to many

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