Airtel Marketing Strategy
2A-2B PHASE-1, MADHUBAN CHOWK, OUTER RING ROAD,ROHINI
DELHI-110085
BUSINESS ORGANISATION
PAPER CODE: BBA 102
BBA 2ND SEMESTER
RESEAECH ASSIGNMENT FILE
SUBMITTED TO: SUBMITED BY:
MISS SHIKHA DUA ABHISHEK RAI
(FACULTY) 001-159-017-15
ASSISTANT PROFESSOR SEC-A (M)
ASSIGNMENT:
Discuss the strategies that have been adopted by Airtel to be a leading telecommunication company in India.
INTRODUCTION
Airtel or Bharti India Airtel Limited is an Indian global
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Moreover, it has been named the second most valuable brand in first ever brands ranking by “Mill ward Brown” and “WPP plc.”
It was founded in 7th of July 1995 by “Sunil Bharti Mittal”. Airtel’s equipment’s are provided by an “Ericsson and Nokia Solutions and Networks”.
HISTORY
• In the year 1984, Sunil Mittal started assembling push phone buttons in India and called it as “Mitbrau”
• In 1992, he successfully bid for one of the four mobile phone network licenses auctioned in India.
• And further his plans were also approved by the government in the year 1994. They also bought down the STD/ ISD cellular rates in India under brand name “India one”.
• In 1999, they acquired control of JT holdings and extended cellular operations to Karnataka and Andhra Pradesh. Moreover, they also acquired control of “Sky call” communications in Chennai.
• In 2001, they acquired control of Spice Cell in Calcutta.
• In 2002, company was listed on the Bombay Stock Exchange and National Stock Exchange of
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• In 2005, they extended their networks to and Oman and Nicobar Islands.
• In 2009 , they launched their first international mobile network in Sri Lanka.
• In 2010, they acquired business of Zain Telecom for $10.7 billion hence, making it largest acquisition ever by an Indian firm.
Now, Airtel is the world’s third largest network operator and is spread in more than 20 countries.
Area of Operations
Airtel operates in the following countries:
Country Site Remarks
Bangladesh airtel Bangladesh
Airtel Bangladesh had about 8 million customers as on Sep 2013.[25]
Burkina Faso airtel Burkina Faso Airtel Burkina Faso is the dominant player with 1,433,000 customers representing 50% market share.[26]
Chad airtel Chad Airtel Chad is the No. 1 operator with 69% market share.[26]
Democratic Republic of the Congo airtel DRC Airtel is the market leader with almost 5 million customers at the end of 2010.[citation needed]
Gabon airtel Gabon Airtel Gabon has 829,000 customers and its market share stood at 61%.[27]
Ghana airtel Ghana Airtel Ghana had about 1.76 million customers at the end of 2010.[28]
India airtel India
Airtel is the market leader with almost 193.4 million customers as on 30 September
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