Airtel Strategic Strategy
Executive summary :-
I was the one in my group who suggested we take telecom industry as the research area , the reason being I was convinced that there is ample possibilities to do an extensive research in this field and a sustainable solution in this regard will have a positive impact on a larger scale. Hence I was able to convince my group to take this as our focus area and the reason for taking Airtel was it's the largest company in our country in this sector. After a detailed analysis of initiatives taken by Airtel towards Sustainable development, I along with my team members came to the consensus that we can suggest Incremental strategy approach as it will have a much better impact. Since I had done a detailed analysis which covered
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I propelled the group to see the logic behind this and got everyone on board. The sustainability and annual reports of Airtel mentioned extensively about the initiatives taken by Airtel to drive sustainability in all their operations. We decided to narrow down on key areas so that we can arrive at a probable solution that is focused rather than being very broad this approach helped us all in identifying key issues.
Airtel was focussing on a wide variety of initiatives , we noted the following which needs more emphasis.
1. Green energy:
2. Energy proficiency – green system:
3. Energy conservation:
4. E-waste management:
5. E-bill:
All the above mentioned things were already being implemented, we found out two key solutions which can lead to a much better result.
On the basis of the above initiatives, I suggested the first point in the following two incremental
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The companies are not striving to perform well so that they can engage in charity kind of activities. We, people, have to understand that Companies can't change all the issues and provide answers to problems of the society. Instead companies should explore ways which will lead to optimum use of resources (In this case energy resources and power) as well as look at solutions that not just promote sustainability but have a positive effect on the bottom-line the company . It is important because only when the entity is profitable can it pursue towards sustainable development which inturn leads to holistic growth in the
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