Airtel Value Proposition Essay

1546 Words7 Pages
3. Competitive Strategy of the Company 3.1 Value Proposition Value Proposition: Value proposition of a company is identified as the combination of customers served, products offered, channels used to deliver those products and price at which products are offered to provide value to the customers.  Needs Catered: Airtel satisfies wide range of needs of its costumers, connecting people across the world including remote areas in fraction of minutes. It helps in sending and receiving timely information besides providing entertainment (DTH Services) and best customer service.  Target Customers: The target customers of Bharati Airtel include various economic classes and age sectors starting from youth, middle age group and the old age.…show more content…
Recharge your Phone or other Phones and DTH Instantly 2. Send/Withdraw money from any airtel money account/bank account. 3. Pay bills 4. Online Shopping 5. Book Tickets Online (movie/bus ticket) New Products (High Medium) Airtel has taken pre orders for Apple’s much awaited iPhone 5S ahead of its retail debut which supports Nano Simcard which was made available in all Airtel Stores before the launch of iPhone in India. Airtel provided various attractive tariff schemes and free minutes for the iPhone. It made a unique advantage to customer who opted to buy the gadget from them, as EBay & who were selling the iPhone in black market for 58000/- for 16GB and 1,06,000/- for 64GB where as Airtel provided the same Phone for 45000/- 16GB and 59,500/- for 64GB. Need Based positioning: Airtel provides various schemes and offers to different sectors of customers of various age groups based on the needs of these customers. The Schemes are as follows: • Airtel gives free calls in post-paid connections for Professionals. • Airtel provides various plans to Entrepreneurs in which they may get internal calling free. • It introduced post-paid connections only for students and with zero

More about Airtel Value Proposition Essay

Open Document