Airways Swot Analysis
Thai Airways International Public Company Limited (THAI)
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Thai Airways International Public Company Limited (THAI) is a state enterprise that belongs to the Ministry of Transport and Communications. THAI is located at major international and domestic airports throughout Thailand, which is also known as one of the world’s leading airline industry. Especially, the airlines acts as national airlines which always gain profit and also are in the competition among worldwide Airline Business. Besides, the overall operation is appreciated in the world’s best airline consistently. The airline was instituted by agreement of Thai Airways Company Limited and Scandinavian Airlines System (S.A.S.) on August 24th, 1959
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So, the agreement of Thai Airways Company Limited and S.A.S. was canceled with the authorised capital 2 million bath. Afterwards, Thai Airways Company Limited expands the capital and finally was able to get all of shares of S.A.S. following the Council of Ministers ' agreement. The airline is absolutely under Thai citizens which Thai Airways Company Limited and Ministry of finance were Shareholders. April 1st, 1988, the cabinet agreed to combine the entire domestic airline business together into the business of Thai Airways Company Limited. Consequently, the final authorised capital increase to 230 million bath and the Ministry of finance was charged as a major shareholder. Therefore, the company conduct only the business that is accountable for every domestic and international Commercial Aviation. Besides, June 25th, 1991 the cabinet launched the modified policy which …show more content…
This year is another year that the company got reward from various top institutions throughout the world. For instance THAI won the Best Asian Carrier from Gold award, the Best IntercontinentalAirlines from Grand Travel Award Ceremony and Reader’s Digest. Furthermore, the company was scored for the most trusted Airline Business by consumers, “Trusted Brands Platinum Award 2009” from Reader’s Digest magazine. THAI has been ranked as the best ground service airline for first class passenger and the Best Business Class Airline Seat at Skytrax World Airline. For information and communication technology field, THAI employee was achieved in the software development concerning Cabin Attendant Pre-Flight Study and Briefing System. The software got the best national outstanding software from Thailand ICT AWARDS 2009 which is tourism and hotel management under the operation of Ministry of Information and Communication Technology and the environment policy. The environment policy objective is that the pollution from airline business which affect world’s environment could be minimised. THAI was announced as the first airline in Asia Pacific that was endorsed by the International Air Transport Association - IATAS. The commitment is to have the passenger participation in consciousness of Carbon Offset. Concurrently, the company’s administration conduct an
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