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Ajzen And Fishbein's Theory Of Reasoned Action

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In 1975, for the results of research through Value Expectancy Model, Icek Ajzen and Martin Fishbein had successfully introduced the Theory of Reasoned Action, in which it is the basis for the Theory of Planned Behavior. The theory of Reasoned Action initially proposed that a person’s attitude resulting a person to behavior voluntarily. This theory has the aim to study the relationship between attitude and human behavior in an individual’s action
Ajzen and Fishbein 's Theory of Reasoned Action later improve the theory to study the differences between attitudes and behavior. The behavior resulting from this theory is not 100% occurs voluntarily and it is controlled by an individual. It is seen there are external factors that can affect the control behavior. With this, the theory of reasoned action is viewed more appropriately to be known as the Theory of Planned Behavior. The theory of planned behavior is a theory which predicts deliberate action can occur. This deliberate action is based on the factors that influence an individual to act on any matter.
Theory of Planned Behavior, the continuation of the Theory of Action is triggered by Ajzen and Fishbein (Ajzen & Fishbein, 1980; Fishbein & Ajzen, 1975) also seeks to explain why an individual acts perform certain activities. The theory also suggests a model that could measure how people can be motivated to act together.
According to a study conducted by Ajzen (1991), a person acting in certain situations because they have no

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