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Al Falah Restaurant Case Study

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It has been more than 10 years since Mr. Ali worked at Mamak stall when he lived in Singapore. In 1988, he worked at Mamak stall with earning of RM25 of the day. He worked as a roti canai maker. After a long time he has been working in Singapore, he moved to Malaysia and opened his owned first Mamak restaurant in Penang. The restaurant is under his family business. Like all businesses it started out pretty slow without the wonderful facilities they have now. For the first step, he used his owned money and family’s money to originate his first restaurant. Then, he also used money from the bank as a personal loan. He also sold some jewelry at pawnshops to open the restaurant. Since that time, he have planted his roots firmly on this land and slowly, he flourished his business by opened a new other branches of Mamak restaurants. Now he has owned 3 restaurants only in area of Johor. First in Bistari Indah at Tiram, second in Sri Orkid at Skudai and third in Gelang Patah at Nusajaya. He opened a few branch of restaurants with a name of Al Falah Restaurant. (Majid, 2014) …show more content…

If observed, most mamak restaurant entrepreneur decided to open their outlets in the corner lot of the building. Although they have to spend more to buy or rent premises of such store, but the investment is worthwhile. Among the benefits of such premises is to help customers find the restaurants, they have more space to put chairs and tables off-site and allows customers to park their cars. The owner of this mamak restaurant are also very confident that the investment made. It is a common scenario if the mamak restaurant first opened in new shop houses. Do not be afraid to face the competition, as evidenced when specifying the place may be more than a mamak shop in a row of the same store. (Majid,

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