Al Hashar Pharmacy Value Chain Analysis
introduction:
first step in constructing strategies that take advantage of resources and capabilities because they offer a potential competitive advantage over those of rivals.
the application of the valuable resources at the firm is the key concept behind the RBV which is basis for competitive advantage. in order to formulate strategy for an organisation it is necessary to know what resources are available, and how valuable they are to the organization.
There are many ways of conducting an internal audit of an organisation: first, resource audit (Grant, 1991). Second , value chain analysis (Porter, 1985). The first enables the organization to identify resources and begin to consider their value. The second helps the organization
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Competitive advantage in Al Hashar Pharmacy:
The company seeks to achieve the best target in the sales by using the best way for production and marketing by using technology and qualified employee.
To be competitive with other company Al Hashar Pharmacy company develop international way for marketing and give the customers good service , good quality to achieve customer satisfaction, to the competitive advantage of Al Hashar Pharmacy company improves trust in customer relationship.
Provide assurance of policy compliance to protect the company repetition.
Minimize the risk to provide for safeguarding during company activity.
The value chain in Al Hashar Pharmacy. Its primary activities revolve around making something – the chain begins with inbound logistics, where
Logistic departement connect with shipping company to get best price, organize the shipping process from company to the
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After receiving the goods the store department will enter the product information include item name, quantity, unit price, total price using Oracle system. Transportation department will deliver the items to the pharmacy clients as per orders. The department process using program name called (Oracle) the process in details such as Open account for customer in details, Order about materials, Performance invoice, Sales delivery monthly Report
Sales and marketing: The sales department in Al Hashar Pharmacy play important role in the sales and marketing is connect between the company and their customer, their responsibility of searching for new Market and customer, their focus to increase the target of sales every year to approach the big amount and benefits to the company.
To increase the business sales and marketing department relase medical campaign in different institution example Accu-Chek for diabetes.
Meet doctors eitor in private or public in the Clinic and Hospitals, ministry of helath by providing offer for new existing medican and medical
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