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Alcohol Drink Industry In Indonesia

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As Indonesia’s population is over 80% Muslim, the country’s alcoholic beverages industry is small and the sale of alcoholic drinks is tightly regulated. There is a 170% tax on alcohol imports which the government justifies on the moral and social grounds, represents a considerable challenge for local retailers.

Local companies holding licenses to manufacture alcoholic drinks include Multi Bintang Indonesia and Delta Djakarta for beer and Ultra Prima Abadi for wines and spirits. San Miguel of Philippines has a brewery in Indonesia and its Anker Bir brand commands second highest sales in the country behind Bintang. Multi Bintang has successfully launched non alcoholic beers amied at Muslims.

Bars and pubs dominate the value sales in alcohol …show more content…

As more women are employed and working mothers have less time to cook for their families, parents are eating out, together with their children, ever more frequently. In addition, family and festival gatherings now typically take place in restaurants. To boost sales per customer via increased dwell time, many restaurants and cafes are increasing their range of value-added services, notably the introduction of free Wi-Fi and dedicated children’s corners. Many are also investing in stylish decor and ambient surroundings in order to create a more conducive …show more content…

The Jakarta population is dominated by the middle-income group.

Meanwhile, there are many foodservice operators changing focus from Jakarta to the Bodetabek area (Bogor, Depok, Tangerang and Bekasi), especially given the respectable population growth in the area.

Increasing competition and the stronger presence of foreign food operators have led a number of chain F&B companies to venture into other regions. They have also begun targetting the second-tier cities, where upscale shopping malls are just starting to emerge along with increased purchasing power.

Multi-channel marketing: key to success in Indonesia’s food services market

Proactive marketing is essential for those F&B retailers targeting Indonesia’s burgeoning middle-class and youth segments. Successful marketing strategies have included innovative advertisements via mass media, as well as co-branding with retailers and mobile phone service operators to offer discounts to their customers and subscribers. Social media is extremely popular in Indonesia, with the company having, respectively, the third and fourth largest user groups of Twitter and Facebook in the

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