Case Study: Alexion Pharmaceuticals

Alexion Pharmaceuticals was established in the United State in 1992 by the founder Leonard Bell and became a public company in 1996. Alexion Pharmaceutical is a global biopharmaceutical company focused on developing and delivering life-transforming therapies for patients with devastating and rare diseases. It is an American pharmaceutical company best known for its development of Soliris, a drug used to treat the rare disorders atypical hemolytic uremic syndrome (aHUS) and paroxysmal nocturnal hemoglobinuria (PNH). The company also involved in immune system research related to autoimmune diseases. The global headquarters and research operations are in New Haven, Conn. Alexion's approximately 3,000 employees around the world serve patients in

Alexion Pharmaceutical is focused on providing innovative drugs for rare diseases. In the US, a rare disease is one that affects less than 200,000 people in the country. Thus, Alexion’s unique focus on orphan drugs increases the level of revenue uncertainty for the company. The Alexion Pharmaceutical is target on ultimately the therapeutic user group, companies have licensed their technology or sold their technology-based products to a broad range of pharmaceutical and biopharmaceutical companies and academic research centers, the companies engaged in marketing their drugs to one of more major therapeutic user groups on a global basis. The customers in the US are primarily specialty distributors and specialty pharmacies which supply physician office clinics, hospital outpatient clinics, infusion clinics or home health care providers. Besides that, we also sell to government

Terrain is a part of the tactics necessary to win the battle. Terrain looks at the three general areas of resistance (distance, dangers, and barriers) and the six types of ground positions that arise from them. In general, a business will look to locate its activities where the costs of production are minimised. The nature of the business will heavily influence location business such as type and nature of market and type of business or production. The company should choose a suitable location to set up a business as well as to have a clear