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Alibaba Case Study

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Alibaba to Invest $1 Billion in E-Commerce Startup Lazada
Introduction
Chinese Internet giant Alibaba Group Holding Ltd.BABA0.27%, in its biggest overseas acquisition to date, said Tuesday it would pay about $1 billion for a controlling stake in Singapore e-commerce startup Lazada Group, betting on growth in populous Southeast Asia.

The acquisition of Lazada—which sells everything from rice cookers to smartphones and operates e-commerce platforms throughout Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam—comes as Alibaba has been using its $3.7 billion in free cash flow to expand into e-commerce, logistics and media, as well as entertainment both at home and abroad.

“Globalization is a critical strategy for the growth of Alibaba Group today and well into the future,” said Alibaba President Michael Evans.Separately, …show more content…

For market space: Lazada in six countries of Southeast Asia is with the site radiation of 560 million people and about 200 million Internet users. Alibaba ,by holding the stake of Lazada , can get a huge potential consumer segments, and get into the Southeast Asian consumer market quickly .

For brand to be local : Alibaba can get a local electricity supplier and mature management team quickly . So Alibaba can reduce the time and cost to make the run-in personnel training and rose to the level of leadership in Southeast Asia.

For layout of Chinese brands in Southeast Asia: The acquisition will help brands and distributors from the Chinese mainland quickly cover the platform in Southeast Asia. Alibaba makes the business direct and convenient connect China with Southeast Asia through a business platform and create new opportunities for millions of Chinese brands to enter the Southeast Asian market .

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