Alibaba Marketing Mix

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In the 21st century, the rapid developments of information and communication technologies are of widespread interest and the increase in information of exchange have brought new drives and innovative ideas to the whole society. With the introduction of new achievements in information and communication technologies, trading activities through electronic media have become possible. The internet has altered the world fundamentally. An example of electronic commerce is the emerging market Alibaba Group; a Chinese electronic commerce company that provides consumer to consumer (C2C), business to consumer (B2C) and business to business (B2B) sales services via web portals. The key person of this large corporation is Jack Ma. Before Jack Ma was among…show more content…
The four P’s are Product (or Services), Pricing, Promotion and Distribution (Place). The four Ps of the marketing strategies are among the factors that have contributed to the success of alibaba.com. 1. Product (or Services) is one of the marketing mix that has led to the success of alibaba.com. The services offered are such as online payments, listing the solutions, protection and authentication, instant messaging, member reputation and after sales services such as warranty problem. All these services have accelerated the company’s success. 2. Pricing is another strategy that led to the success of alibaba.com; the company has adopted a number of pricing strategies such as; product line pricing, penetration pricing and discounts. These pricing methods used are fair to the business to business customers and have increased the sales of the company. During its rapid growth, it has incurred challenges and became more exposed to greater…show more content…
Promotion is also one of the marketing strategies that led to the success of alibaba.com. The company promotes its services through the use of internet promotion strategy because internet is the best cost effective and fastest promotion tool in the export/import marketplace. The presence of alibaba.com company profile and product/services in major search engines. Another promotion strategy is media advertising, promotes its products and services through mass media. 4. Last but not least is the distribution (place) strategy where by alibaba.com uses the internet as its intermediary whereby it has several websites, it also uses direct distribution channel. www.alibaba.com is the global trade market for exporters and importers thus the websites have many different type of language setting. For instance, Japanese, English, Chinese and may be more in the future. Other factors that contributed to the success are such as; strong brand, providing customers with outstanding values and superior shopping experience, massive sales volume and realizing economies of scale. Alibaba’s Tomorrow Opportunities Increased sales and profits: selling goods and services marketing a company never had before boost sales and increases

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