Alibaba Background

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3.1 Brief History
Eighteen people led by Jack MA, a former English teacher from Hangzhou, China, founded Alibaba goup in 1999. At first, it is an English-language website Alibaba.com, a global wholesale marketplace. Then group raises US$5 million from a consortium of investors, it begins to create new online business, in this background the website Taobao Marketplace is founded. In December 2004, Alipay, currently a related company of Alibaba Group, is launched as a third-party online payment platform. With fast development of online business, Alibaba builds strategic partnerships with linked partners like, Yahoo and completes several acquisitions. Until now, Alibaba group has touched activities of electronic payment, cloud-based …show more content…

During the competition with eBay, relying on free strategy and the right marketing strategy, Alibaba access to a huge market share. Today, Taobao, the platform of online shopping as Alibaba’s principal activity, is becoming the "retail empire". And then, Alibaba built corporation relationships with other partners in order to consolidate the supply chain and online management, which provided the large basis for its future development. At last, with the help of its subsidiary Alimama, the platform of advertising, Alibaba group entered into advertising sector and created the new form of third party platform gathering a huge number of advertising demand and need. Ali Mama fully absorb the experience of successful operation of Alibaba Group B2B and C2C e-commerce trading platform, it is another innovation for Chinese domestic Internet environment …show more content…

This initiation represented that Alibaba entered the field of electronic payment. Currently, the business sellers supporting the use of Alipay transaction services have crossed 300,000 , covering a variety of areas of virtual games, business services, plan tickets, etc., it can be said to maximize the value of Alipay product and service to the extreme. The acquisition of YahooChina is the most direct expression of its vertical integration strategy initiatives. Since many online transactions are done through search, Alibaba’s acquisition of YahooChina not only win the world's leading search technology, but also control the upstream industry chain of e-commerce, so that the overall development of group is becoming more

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