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Alka Seltzer Case Study

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Alka Seltzer massively increased their sales by switching to recommending two tablets on their packaging and depicting two tablets dropping into a glass of water in every commercial. This was further reinforced by the creation of the "plop plop fizz fizz" jingle. A similar dramatic increase in sales of shampoo was attributed to the “Lather. Rinse. Repeat.” instruction.

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