Altruism And Consumer Behavior Essay

Ethical traits

Today, societies around the world are experiencing critical difficulties because some consumers abuse their permissive return policies, which at first that is a part of customer service to satisfy consumers who purchase some specific products. Apparel companies are also struggling because some consumers make use of their lenient return policies, which is initially part of customer service. Lenient returning policies are clarified as noticeable elements that have driven buyers to return items unethically.

Researchers’ study includes altruism, ethical concerns, and ethical obligation to examine consumers’ ethical traits, with the statement that consumers’ ethical attitudes and behaviors are guided by altruistic. By including these

This may perform by protecting the environment, such as saving energy or recycling and also fun run to collect funds and save them by doing altruistic activities such as tree planting. With this, a consumer who has altruistic value performed in a pro-environmental means and altruism is a major determinant that leads consumers to protect the environment CITATION. CITATION investigate how altruism influences consumers’ shopping behavioral intention. The result revealed that altruism is an important predictor of consumers’ buycotting and boycotting behavior. Buycotting is an activity to reward companies who performed socially responsible while boycotting refers to penalize or sanctions to those who are non-socially responsible

Such consumers’ ethical behavior is not only their spontaneous reaction generated by concerns, but a phenomenon deliberately driven by pressure groups, which are also called as public interest groups or non-governmental organizations (NGOs) CITATION. The groups endeavor to achieve their campaign goals for the wellness of the society