Altrruism In Consumer Behavior

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Ethical traits Today, societies around the world are experiencing critical difficulties because some consumers abuse their permissive return policies, which at first that is a part of customer service to satisfy consumers who purchase some specific products. Apparel companies are also struggling because some consumers make use of their lenient return policies, which is initially part of customer service. Lenient returning policies are clarified as noticeable elements that have driven buyers to return items unethically. Researchers’ study includes altruism, ethical concerns, and ethical obligation to examine consumers’ ethical traits, with the statement that consumers’ ethical attitudes and behaviors are guided by altruistic. By including these…show more content…
According to Zwick & Fletcher(2013), there are four (4) categorical level of altruism: self-oriented or self-regarding, concerned, respectful, and altruistic. Self-oriented or self-regarding can be described as people who do not worried about other people’s benefit. In another word, selfish CITATION. On the other hand, concerned people are the individual who respects their behavior to benefit people CITATION. While altruistic people are generally motivated by good wishes to others (Batson, 2011). In this respect, consumer altruistic value is a useful source to understand consumers’ attitude, intention, and behavior in relation to social responsibility and consumer…show more content…
This may perform by protecting the environment, such as saving energy or recycling and also fun run to collect funds and save them by doing altruistic activities such as tree planting. With this, a consumer who has altruistic value performed in a pro-environmental means and altruism is a major determinant that leads consumers to protect the environment CITATION. CITATION investigate how altruism influences consumers’ shopping behavioral intention. The result revealed that altruism is an important predictor of consumers’ buycotting and boycotting behavior. Buycotting is an activity to reward companies who performed socially responsible while boycotting refers to penalize or sanctions to those who are non-socially responsible companies. CITATION found that consumers who have greater altruistic behavior, the greater the tendency to express or to raise their voices to warn the company about their dissatisfactoryshopping experience and prevent other consumers from having the same situation. Researchers also investigated the effect of altruism on consumers’ green consumption

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