Swot Analysis Of Amadeus

It is shown that Amadeus is divided into two main business areas: Distribution and IT Solutions. Through distribution Amadeus offers electronic distribution of travel products to travel sellers where he connects travel providers with online and also offline travel agencies. On the other hand Amadeus also offers technology solutions such as real-time search, pricing, booking, ticketing and other solutions for mid- and back-office systems to travel providers. From the graph we can also see that Amadeus operates as a transaction-based pricing model and is positioned in the global travel and tourism industry as a provider of real-time distribution and IT solutions.
It is important to mention that Amadeus and its competitors use same GDS model.

Grow stronger and regular communication thought customer events, customer surveys, customer newsletter, sales support and regional events that all aimed to increase customer retention and development. Strengthen Amadeus leadership in the industry through corporate blog posts, event sponsoring or study promotion. Drive online knowledge sharing and create internal advocacy through internal newsletter, measuring KPI’s and maintaining internal SharePoint

Internal Analysis
There is a variety of factors of the micro environment which influences Amadeus activities and decisions. Those factors can be managed and turned from disadvantage into advantages or eliminated if define soon enough.
2.1.1 Organisation Structure
Amadeus is working in functional organisation structure. It is very common type of structure where people with similar knowledge and skills are grouped together. Graph below illustrates that Amadeus is divided into three basic functions: Business lines, technology and corporate and where all senior management teams are led by President & CEO, Luis Maroto.
As already mentioned Amadeus is mainly organised by its function; Business lines, Technology or Corporate, however in some cases it is more complex. For instance Business lines are divided further into New Business Units e.g. Hotels, Mobile or Rail, following by Airline IT and Distribution. Furthermore, in the organisation chart we can see extra division in regards to the geographic, products or even in some cases customers e.g. Global Customer Group (GCG) was designed as Amadeus decided that large businesses needs their own designated business unit due to its global