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Market Development Strategy Essay

1143 Words5 Pages

The Corporate level strategic choice they can make is adapting Market Development Strategy. Which can be further explained as a strategy which offers existing products to new market. In this scenario, Amanté brand was already launched in India during the year 2007 and it was making profits year by year. Furthermore Amanté brand has already saturated the Indian market and that enable the company to approach Sri Lankan market with the same product. The economic growth during post war period added more feasibility to the business opportunity in the country and due to the foreign direct investments & tourism, the quality of life of locals were improving.
As MAS brand name currently have a solid foundation, Amante can use this opportunity to enhance and highlight their band name. Through branding campaigns the product can reach the local market (Sri Lanka) and convey the brand image to …show more content…

“Change management provides a competitive advantage, allowing organizations to quickly and effectively implement change to meet market needs” (What is Change Management, 2014). It is the planning, initiating, realizing, stabilizing and sustaining new or ongoing work at corporate level and personal level. The main objective of market development strategy can be said as to present the newly identified work to the corporate environment while enabling the organization culture to be adapted to the specific change. It can be further illustrated as "people side" of change and leadership targets at all levels of the organization including executives, senior leaders, middle managers and line supervisors. When change management is done well, people feel involved in the change process and work collectively towards the same goal, to realize the benefits and deliver

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